Shopper Marketing - April 2017 - 55

JOHN MINNEC,

President
John has spent 20-plus years
guiding clients in a strategic
understanding of the complete path to purchase, bringing a sharp
focus on the integration of retail and digital
and making each a seamless extension of the
other.
RYAN MURPHY,

Group Creative Director
Murphy oversees the agency's
Luxury practice and serves as
creative lead on key businesses
that deliver fully integrated solutions starting
from the shelf out to maximize sales and motivate shopper decisions.
JIM O'NEILL ,

Managing Director
O'Neill has 25 years of proven
ability leading integrated marketing efforts that drive purchase for iconic brands including his current
remit with Church & Dwight, managing its 10
lead brands that reside within 17 different locations within grocery.

COLLABORATIVE MARKETING
GROUP
KIM BARKER ,

Vice President,
Shopper Marketing
Barker brings a wealth of experience, leading the planning
and activation of consumer promotion and
shopper marketing programs for multiple
CPG clients.
JACKIE BURKE ,

Senior Account Director -
Digital Solutions
With 15 years of experience in
CPG client and agency roles,
Burke leverages her marketing and consumer
promotions skills as a key client lead on the
MillerCoors team in addition to growing the
agency's digital solutions team.
GARY FRIEDLANDER ,

Executive Vice President
Friedlander, with more than 23
years of experience, leads the
company's shopper marketing practice, manages several key clients and
drives the agency's new business initiatives.

EDWARD WALLON,

Executive Director,
Commercial Strategy
Wallon applies his more than
20 years of client-side trade
and sales experience along with consumer
and shopper insights to brand and business
planning for several key clients.

APRIL 2017 SHOPPER MARKETING y

55



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
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Shopper Marketing - April 2017 - 11
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