Shopper Marketing - April 2017 - 54

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

BRIAN COHEN, Executive Vice President,

Senior Group Director & Head of Digital
Integration
See profile on page 50
COLLEEN DEVOS,

Senior Vice President
With more than 20 years of
strategic brand leadership on
the agency side, DeVos manages Catapult's Chicago office annd is actively
involved in key client engagements.
HEIDI FROSETH, Executive

Vice President, National
Shopper Retail Leader
Froseth is the leader of Catapult's award-winning shopper
marketing division and manages the agency's retailer-expert teams, with offices in all
top mass/grocery headquarter locations.
CHRIS HUNT,

Vice President,
Client Services
Hunt has more than 15 years
of marketing and advertising
experience with an extensive digital background, leveraging analytics and user journeys to create both strategic plans and largescale campaigns for his clients.
JENNIFER MATHISSEN,

Executive Vice President,
Strategy & Analytics Leader
Mathissen leads Catapult's
strategy and insights team,
where she develops marketing strategies for
54

y SHOPPER MARKETING APRIL 2017

clients, oversees delivery of client solutions
and spearheads the transformation of insights
into big ideas.
KATYA MURRAY, Vice

President, Client Services
With nearly 15 years of agency
and client-side CPG experience,
Murray is adept at creating
strategic, integrated shopper solutions that
drive conversion.

COLANGELO
DON GROWHOSKI,

Chief Branding Officer
Growhoski has worked for
more than 25 years in brand,
marketing, and creative strategy. He is one of the leading figures in the application of social and humanistic sciences to
branding and marketing. His ability to translate knowledge and insight helps transform
brands, drive growth and vastly improve marketing efforts across digital, social, shopper,
CRM, promotional and experiential marketing.
ALYSE KRAMAROW,

Senior Vice President,
Account Management
With a deep understanding
of the coveted female shopper and how to engage with them across the
path to purchase, Kramarow delivers insightsdriven, integrated shopper programs to exceed clients' objectives.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
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