Shopper Marketing - April 2017 - 49

with strategic thought leadership, insight-inspired creativity and collaborative team building. He is accountable for setting and aligning
client and agency vision to achieve each business challenge and unleash unprecedented
growth.
STANTON KAWER ,

Chairman &CEO
Kawer has more than 25 years
of experience developing
insights-based strategies for
clients such as P&G and has led the agency as
CEO since 1999.
BOB KLEIN,

Chief Strategy Officer
Klein leads the Blue Chip
SPARQ group, the strategic
planning and research insights
team that activates the agency's "Springboard
to Transformational Growth" process.
JAMIE OLSON,

Senior Vice President,
Business Integration
Olson is a seasoned shopper
marketer who leads strategic
development and planning for new and
existing Blue Chip clients. She focuses on integration across their organizations and the
agency, and has developed best practices for
a variety of clients.
JEFF SKOLNIK ,

Executive Vice President
& General Manager
Skolnik brings more than 20
years of analytics and creative

experience to retail and shopper marketing
work for retail clients across more than 35
product categories.
DOUG VAN ANDEL ,

Executive Creative Officer
With more than 30 years of
experience, Van Andel is an
award-winning creative director who delivers transformational creative
work for clients such as P&G, Ricola, Fisher and
McCormick.
SARAH VANHEIRSEELE ,

Senior Vice President,
Innovation
VanHeirseele leads Blue Chip's
innovation practice and has
developed the agency's innovation-driven
process, United Thinking. She's active in all areas of the agency and focused on inspiring all
employees to adopt an innovation mindset.

BRAVO
MONICA DURAN,

Vice President,
Shopper Marketing
Duran leads the company's
shopper marketing practice,
developing the team to strategize, concept,
create and execute shopper marketing programs that focus on changing shopper's behavior and positively impacting the bottom
line.

APRIL 2017 SHOPPER MARKETING y

49



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
Shopper Marketing - April 2017 - 11
Shopper Marketing - April 2017 - 12
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Shopper Marketing - April 2017 - 15
Shopper Marketing - April 2017 - 16
Shopper Marketing - April 2017 - 17
Shopper Marketing - April 2017 - 18
Shopper Marketing - April 2017 - 19
Shopper Marketing - April 2017 - 20
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