Shopper Marketing - April 2017 - 48

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

DEANNA DRAPEAU,

Managing Partner
Whether developing an integrated shopper marketing
strategy or launching multifaceted digital campaigns, Drapeau and her
team strive to produce tangible increases in
brand visibility that drive customer engagement, sales and increased revenue.
JONATHAN GROSS,

Senior Partner
Gross founded Avid in 1986 to
perfect the strategy and processes that allows its clients to
promote their brands, engage their customers
and increase revenue. He brings a wealth of
experience in making sense of the varied marketing tactics available to create a comprehensive, customized and effective program.
KEN KRUPA ,

Director of Analytics
Krupa leads AMG's analytics
team and is responsible for
evaluating program performance to identify key insights and provide
client strategy recommendations for more
informed, effective and efficient shopper marketing promotions.
CHRIS MORAN,

Design Director
Moran leads AMG's design
team in developing and producing print and digital activation solutions for its clients, helping Avid's
customers win the retail battle.
48

y SHOPPER MARKETING APRIL 2017

B

BARD ADVERTISING

BARB STABNO,

Founder and President
Stabno is responsible for the
overall management of the
agency and leads the strategic
team. She oversees Connect1-1, a print-athome coupon platform which allows partnering agencies complete control to build and
manage coupons with access to real-time
data across both social and display media.

BLUE CHIP MARKETING
WORLDWIDE
ELIZABETH BLESER ,

Vice President,
Digital Strategy
Bleser oversees digital strategy for shopper marketing for
P&G's food channel as well as B&G Foods, McCormick and Helen of Troy.
LOWELL CANTOR ,

Chief Operating Officer
Cantor has 25 years of shopper
and grocery experience and
oversees operations, human
resources, finance and media.
LARRY DEUTSCH, Executive

Vice President & General
Manager, Brand Marketing
A transformational leader,
Deutsch has helped clients,
brands and agencies to change and grow



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
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Shopper Marketing - April 2017 - 7
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