Shopper Marketing - April 2017 - 46

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

RICHARD PIECZYNSKI,

Senior Vice President,
Account Director
For more than 25 years, Pieczynski has helped lead the
day-to-day business for such clients as United
Airlines, Whirlpool and currently Walmart. His
leadership and team orientation is focused on
creativity, actionable insights and passionate
delivery of shopper-centric, behavior-changing integrated marketing solutions.
BOB RAIDT, CEO,

Arc Worldwide
Raidt lends his 29 years of expertise to all of Arc's clients. He
led Leo Burnett's McDonald's
global account during McDonald's unprecedented global growth from 2004-2012, then
led Leo Burnett's global Samsung account
prior to taking on a leadership role at Arc. He
is a passionate and effective champion of
creativity as a business solution for shopper
marketing.
KARUNA RAWAL , President,

Arc U.S. & Chief Strategy
Officer, Arc Worldwide
Rawal brings more than 20
years of experience in brand
management and shopper marketing across
the CPG, retail and healthcare industries. Her
contributions to agency intellectual property
have helped elevate the agency's reputation
in the shopper discipline. She is one of the
masterminds behind the groundbreaking
"#LikeAGirl" campaign for P&G Always.
46

y SHOPPER MARKETING APRIL 2017

A.W. BRAVIS
LUKE BRADSHAW, Founder,

Chief Executive Officer
Bradshaw opened A.W. Bravis
Agency in 2007 with nearly 15
years of retail marketing experience with the objective to bring a more agile,
efficient and innovative way of thinking to its
clients such as Walmart, Sam's Club, Diageo
North America, Unilever and Tyson.
ANGIE SMITH,

Vice President of Marketing
Smith oversees the shopper
marketing, brand-building,
customer development and
creative teams at A.W. Bravis. She utilizes her
agency, retailer and CPG experience to provide marketing leadership grounded in consumer insights and shopper-centric strategies
to its clients.

AVID MARKETING GROUP
MIKE DEMATO, Vice

President, Client Services
DeMato brings more than 20
years of shopper marketing
and brand-building experience, leading the account services team at
AMG. His core expertise revolves around crafting strategy and execution direction for successful pre-store and in-store programming.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
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