Shopper Marketing - April 2017 - 45

JENNY CACIOPPO,

CHRIS EMERY,

Executive Vice President,
Business Director
Cacioppo oversees a portfolio of businesses including
Walmart, MillerCoors and Intel and leads
key growth initiatives for the agency. With a
strong background in brand, retail/CX/shopper, digital and activation, she is focused on
driving high-functioning teams to deliver innovative strategies, great work and meaningful business impact.

Senior Vice President,
Account Director
With 20 years under his belt,
Emery currently works with
MillerCoors, helping bridge the gap between
consumers and shoppers. He specializes in
strategic and creative thinking, and has seasoned experience in areas such as integrated
branding, promotion & activation and shopper marketing.

CHRIS CANCILLA ,

Executive Vice President,
Strategy Director
Harris directs insights and strategy for brands such as MillerCoors, Intel and Kraft Heinz. She has 25-plus
years of experience in marketing, with a sharp
specialization on retail, shopper marketing
and brand strategy/insights.

North American Chief
Creative Officer
Cancilla is responsible for elevating the creative product
across all client businesses. With deep, integrated experience across a wide range of
agencies and disciplines, he is most inspired
by the challenge of creating connected experiences that change the way people shop and
interact with brands.
APRIL CARLISLE ,

Senior Vice President,
Global Shopper Marketing
Carlisle has spent 25-plus years
working on both the client
side and agency side, sharing her expertise in
sales and marketing, category management
and shopper marketing. She is currently focused on the P&G, Coca-Cola, Kellogg's and
3M businesses.

ELIZABETH HARRIS,

NICK JONES,

Executive Vice President,
Innovation & Growth
Jones leads innovation &
growth and brings best practices and new technologies to Arc's teams
and their clients. He has more than 25 years
of expertise in all aspects of marketing - TV,
print, direct, experiential, promo & activation,
shopper marketing and omnichannel.

APRIL 2017 SHOPPER MARKETING y

45



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
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