Shopper Marketing - April 2017 - 44

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

ICON KEY
Institute member

A

ADVANTAGE MARKETING
PARTNERS

JILL GRIFFIN,

President
Griffin previously led the evolution of IN Marketing from a
primarily shopper marketing
practice to a leading omnichannel agency
over the past eight years. With a background
in advertising and technology and experience
in retail, brand licensing, and B2B strategy, she
has the expertise and talent to support brand
objectives and drive sales.
MICHAEL HARRIS,

Executive Vice President,
Strategy & Development
Harris is a trained economist
and established marketing
veteran. Throughout his extensive experience
in the industry, he's created award-winning
programs that grow clients' business. After
starting his own agency specializing in brandbuilding and sales, he went on to lead Marketing Drive, resulting in the agency's most
productive years.

44

y SHOPPER MARKETING APRIL 2017

ANTHEM
OTTO HEKTOR ,

Vice President, Brand
Development, Americas
With decades of experience
in the shopper space, Hektor
brings valuable perspectives from both the
retailer and marketing sides of the business
across traditional and digital channels.
DOUG STONE ,

Vice President,
Development
With a 30-plus-year career
leading award-winning brand
and shopper agency teams for international
marketers, Stone leverages Anthem's global
shopper resources to help the agency engage with and build sales for clients.

ARC WORLDWIDE
BRAD BLACK ,

Executive Vice President,
Global Account Director
and Business Development
Lead
Black leads the business responsibilities across
several diversified, omnichannel marketing
enterprises: Coca-Cola North America & Global, Alcon OTC Vision Care, and Kraft Heinz. In
addition, he serves as a lead member of the
business development team.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
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