Shopper Marketing - April 2017 - 4

8 Editorial: Bill Schober

12 Solution Provider
News

14 Confections
and the Super Bowl

Mars Inc. and its Wrigley subsidiary
partnered with Walmart over the
winter on a campaign that wanted to
change how consumers think about
confections as part of the footballviewing experience.

34 Feature: The Digital
Shelf

From updating product images and
assortment to PIM and DAM and
to establishing ratings and reviews,
brands are still figuring out how to
master the digital shelf.

"The Almost Game-Time Show," Page 14

114 So-Lo-Mo Central

A roundup of social, local and mobile
marketing activity at retail from:
n	 Insightpool
n	 Mars Inc.
n	 Topco Associates and Symphony
EYC
n	 Shelfbucks and Menasha
n	 Claris Solutions Group
n	 Google and H&M
n	 Gap Inc. and Avametric
n	 Sony Pictures Animation
n	 Nieman Marcus and Theatro


https://www.cdsreportnow.com/renew/now?smm2PNXTBKS https://www.cdsreportnow.com/renew/now?smmPNXTBKS

Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
Shopper Marketing - April 2017 - 11
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