Shopper Marketing - April 2017 - 2

Path to Purchase Leadership University

Path to Purchase Leadership University will conduct its "Shopper Marketing Bootcamp 2.0" on May 9-10 at O'Hare Plaza in Chicago. This
advanced-level training is designed for those who already have a solid
understanding of the organizational discipline of shopper marketing.
From 8 a.m. to 5 p.m. on May 9, P2PLU will stage its Shopper Insights
(SM 302) training. From 8 a.m. to 5 p.m. on May 10, P2PLU will stage its
Advanced Retailer Collaboration (SM 400) training.
For more information, visit P2PI.org/leadershipu or contact Stacey
Bobby at sbobby@p2pi.org or (773) 992-4423.

StratConn: Digital Shopper Marketing

The Path to Purchase Institute will stage its Digital Shopper Marketing
StratConn on May 4-5 at the Hyatt Rosemont in Rosemont, Illinois. The
event connects brand marketers and agency executives with experts
who represent the broad range of touchpoints along the path to purchase - including digital, sampling, couponing, direct marketing, digital and mobile marketing. For more information, visit StratConn.org.

Design of the Times

Entry for the Path to Purchase Institute's 2017 Design of the Times competition opens in April. The contest culminates with the awards reception
and ceremony on Sept. 27, 2017 in Rosemont, Illinois, during the Path to
SM
Purchase Expo. For more information, visit DOT-awards.com.

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http://www.P2PI.org/leadershipu http://www.StratConn.org http://www.DOT-awards.com

Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
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Shopper Marketing - April 2017 - 11
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