Shopper Marketing - April 2017 - 17

KTR17_00003_SM_AD2_Solved_Jr_AD_4-5-8x10_Mar_2017_HR.pdf

Sullivan says. "I think the connection between the product and the
way that we were asking consumers to engage had a great novelty
to it."
Partners for the campaign included digital media agency
Starcom, Chicago; influencer marketing agency Izea, Winter Park,
Florida; Custom Color, Lenexa,
Kansas, which provided point-ofsale production; and mobile marSM
keter Aki, San Francisco.

2/16/17

12:23 PM

800.323.2389 | kinter.com

I SWITCHED
SWITCHED
TO KINTER

BRANDS: Snickers and
Skittles
RETAILER: Walmart
KEY INSIGHT: Shoppers
typically buy traditional
food items for the Super
Bowl, with candy low on
their radar. Treats are usually only served later during the game.

1

C

M
MY
Y

because they treat me like family

CY
CM
CMY
K

Better service, bigger inventory and lower prices
make Kinter the easy choice for all your retail
display hardware needs. Complex orders, last
minute orders and product customization are no
problem. Whatever your retail display hardware
challenge, call 800.323.2389 and we'll solve it.

ACTIVATION: Through a
program called "The Almost Game-Time Show,"
the partners encouraged
shoppers to buy Snickers
and Skittles and then submit a video of their best
pregame routine featuring
the products. A variety of
in-store displays and signs
as well as social media activity supported the effort.

switch. save. solved.
™

To get an idea of how much you can save by switching to Kinter,
check out our cost-savings calculator at kinter.com/save

Untitled-1 1


http://www.kinter.com http://www.kinter.com/save

Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
Shopper Marketing - April 2017 - 11
Shopper Marketing - April 2017 - 12
Shopper Marketing - April 2017 - 13
Shopper Marketing - April 2017 - 14
Shopper Marketing - April 2017 - 15
Shopper Marketing - April 2017 - 16
Shopper Marketing - April 2017 - 17
Shopper Marketing - April 2017 - 18
Shopper Marketing - April 2017 - 19
Shopper Marketing - April 2017 - 20
Shopper Marketing - April 2017 - 21
Shopper Marketing - April 2017 - 22
Shopper Marketing - April 2017 - 23
Shopper Marketing - April 2017 - 24
Shopper Marketing - April 2017 - 25
Shopper Marketing - April 2017 - 26
Shopper Marketing - April 2017 - 27
Shopper Marketing - April 2017 - 28
Shopper Marketing - April 2017 - 29
Shopper Marketing - April 2017 - 30
Shopper Marketing - April 2017 - 31
Shopper Marketing - April 2017 - 32
Shopper Marketing - April 2017 - 33
Shopper Marketing - April 2017 - 34
Shopper Marketing - April 2017 - 35
Shopper Marketing - April 2017 - 36
Shopper Marketing - April 2017 - 37
Shopper Marketing - April 2017 - 38
Shopper Marketing - April 2017 - 39
Shopper Marketing - April 2017 - 40
Shopper Marketing - April 2017 - 41
Shopper Marketing - April 2017 - 42
Shopper Marketing - April 2017 - 43
Shopper Marketing - April 2017 - 44
Shopper Marketing - April 2017 - 45
Shopper Marketing - April 2017 - 46
Shopper Marketing - April 2017 - 47
Shopper Marketing - April 2017 - 48
Shopper Marketing - April 2017 - 49
Shopper Marketing - April 2017 - 50
Shopper Marketing - April 2017 - 51
Shopper Marketing - April 2017 - 52
Shopper Marketing - April 2017 - 53
Shopper Marketing - April 2017 - 54
Shopper Marketing - April 2017 - 55
Shopper Marketing - April 2017 - 56
Shopper Marketing - April 2017 - 57
Shopper Marketing - April 2017 - 58
Shopper Marketing - April 2017 - 59
Shopper Marketing - April 2017 - 60
Shopper Marketing - April 2017 - 61
Shopper Marketing - April 2017 - 62
Shopper Marketing - April 2017 - 63
Shopper Marketing - April 2017 - 64
Shopper Marketing - April 2017 - 65
Shopper Marketing - April 2017 - 66
Shopper Marketing - April 2017 - 67
Shopper Marketing - April 2017 - 68
Shopper Marketing - April 2017 - 69
Shopper Marketing - April 2017 - 70
Shopper Marketing - April 2017 - 71
Shopper Marketing - April 2017 - 72
Shopper Marketing - April 2017 - 73
Shopper Marketing - April 2017 - 74
Shopper Marketing - April 2017 - 75
Shopper Marketing - April 2017 - 76
Shopper Marketing - April 2017 - 77
Shopper Marketing - April 2017 - 78
Shopper Marketing - April 2017 - 79
Shopper Marketing - April 2017 - 80
Shopper Marketing - April 2017 - 81
Shopper Marketing - April 2017 - 82
Shopper Marketing - April 2017 - 83
Shopper Marketing - April 2017 - 84
Shopper Marketing - April 2017 - 85
Shopper Marketing - April 2017 - 86
Shopper Marketing - April 2017 - 87
Shopper Marketing - April 2017 - 88
Shopper Marketing - April 2017 - 89
Shopper Marketing - April 2017 - 90
Shopper Marketing - April 2017 - 91
Shopper Marketing - April 2017 - 92
Shopper Marketing - April 2017 - 93
Shopper Marketing - April 2017 - 94
Shopper Marketing - April 2017 - 95
Shopper Marketing - April 2017 - 96
Shopper Marketing - April 2017 - 97
Shopper Marketing - April 2017 - 98
Shopper Marketing - April 2017 - 99
Shopper Marketing - April 2017 - 100
Shopper Marketing - April 2017 - 101
Shopper Marketing - April 2017 - 102
Shopper Marketing - April 2017 - 103
Shopper Marketing - April 2017 - 104
Shopper Marketing - April 2017 - 105
Shopper Marketing - April 2017 - 106
Shopper Marketing - April 2017 - 107
Shopper Marketing - April 2017 - 108
Shopper Marketing - April 2017 - 109
Shopper Marketing - April 2017 - 110
Shopper Marketing - April 2017 - 111
Shopper Marketing - April 2017 - 112
Shopper Marketing - April 2017 - 113
Shopper Marketing - April 2017 - 114
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Shopper Marketing - April 2017 - 116
Shopper Marketing - April 2017 - 117
Shopper Marketing - April 2017 - 118
Shopper Marketing - April 2017 - 119
Shopper Marketing - April 2017 - 120
Shopper Marketing - April 2017 - 121
Shopper Marketing - April 2017 - 122
Shopper Marketing - April 2017 - 123
Shopper Marketing - April 2017 - 124
Shopper Marketing - April 2017 - 125
Shopper Marketing - April 2017 - 126
Shopper Marketing - April 2017 - 127
Shopper Marketing - April 2017 - 128
Shopper Marketing - April 2017 - 129
Shopper Marketing - April 2017 - 130
Shopper Marketing - April 2017 - 131
Shopper Marketing - April 2017 - 132
Shopper Marketing - April 2017 - 133
Shopper Marketing - April 2017 - 134
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Shopper Marketing - April 2017 - 137
Shopper Marketing - April 2017 - 138
Shopper Marketing - April 2017 - 139
Shopper Marketing - April 2017 - 140
Shopper Marketing - April 2017 - 141
Shopper Marketing - April 2017 - 142
Shopper Marketing - April 2017 - 143
Shopper Marketing - April 2017 - 144
Shopper Marketing - April 2017 - 145
Shopper Marketing - April 2017 - 146
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