Shopper Marketing - April 2017 - 141

it publicly and often via social media. Get
it right with millennials and there are huge
benefits for brand building based on reputation alone.

Key Attributes of
Successful In-Store Displays
Trends and data both show that brick-andmortar locations still have relevance across
demographics, and that in-store merchandising presents many opportunities to
connect. Survey respondents point out many

positive indications on in-store displays:
* 65% Eye-catching graphics and colors
are most important
* 25% Location, location, location! For
many, the right location is separate from
the store shelf. A portion say it should be
separate from the competitive set
* 61% want a deal! Use display to relay
coupons and discounts.
* Additional features include:
* Easily accessible product
* Ability to see the product on display

Actionable Insights

I

n-store merchandising works and delivers
results! Trends and data show that shoppers
will respond to displays, helping brand
marketers and retailers build big brands,
volume and organic growth. Attention to detail,
focused messaging, strategic activation and
commitment to execution combine to create
dynamic experiences in-store for shoppers.
The following are RETAILER action steps to
enhance in-store programs, with a focused
effort on the ever-growing, ever-powerful
millennial population:
* Support customized displays - Focus on
collateral that is innovative, engaging and
contemporary.
* Use a shopper marketing approach - Utilize
insights to pinpoint merchandising attributes that are important to your shoppers.
* Ensure execution - Research shows significant sales lift with compliance.
The following are BRAND MARKETER action
steps to enhance engagement in-store:
* Adapt to millennials' behaviors - Recognize their buying power and influence.
* Build unique, customized displays - Use
color, structure, customizable attributes to
relay a brand message and relay the unique
nature of a brand.
* Create experiences - Shoppers want multimedia, multi-sensory experiences. Take
advantage of the physical space and
stimulate their senses.

greatnortherninstore.com

* Engage with strong suppliers - Great
Northern Instore adapts to customers'
needs with personalized business
strategies, an approach with defined
brand goals and a 360-degree view.

Take Action!
To experience the difference of working
with a firm that will strategize and customize
in-store display development for your brand,
connect with Great Northern Instore.
Great Northern Instore offers:
* Shopper and retail insights
* Creativity and ideation
* Project management
* Speed to market
* Turkey programs, featuring:
* Printing, assembly and fulfillment
* Easy-to-assemble materials to
maximize execution
* Measurement with tools such as an
innovation app that uses customizable
survey to drive results at retail
Great Northern Instore has additional retail thought
leadership studies and tools available. To learn more call
800.558.4711 or email insights@greatnortherncorp.com.

7


http://www.greatnortherninstore.com

Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
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