Conscious Decisions Driven by Displays M arketing messages strike consumers on many levels. Everything from the color scheme of merchandising, to the size, placement, product attributes and more impact shoppers' perceptions and influence purchasing decisions. In consumer research, often shoppers require triggers to remind them of experiences but then many have valuable insight on how displays impact their conscious shopping behavior. Do in-store displays impact conscious shopping behaviors? YES! 1/3 of those who recall seeing in-store display on their last major shopping trip say it had a significant impact on their purchase, the research shows. 1/4 say they would purchase more of a product than intended if displayed. Given that so many shoppers today plan before shopping - making lists and clipping paper and virtual coupons - retailers are challenged to snap shoppers out of auto-pilot. Their brains are on a mission to fill their needs and their subconscious takes over - display is a way to jolt them out of auto-pilot and spur an unplanned purchase. Nearly 1/3 say they would be more likely to try a new brand if they saw it displayed. "If it's in a display, it draws attention whether it is on sale or not. Then the product starts to become more appealing." - Surveyed Shopper 6 Likelihood to Try a New Brand/ Product When Displayed 36% 25% 29% Millennials Gen X Baby Boomers Source: Carbonview Original Research, February 2017 Brand marketers or retailers giving a product or brand extra in-store display space contributes to shoppers' perceptions of that brand - in a positive way! Millennials' brand perceptions can be deeply influenced by merchandising and marketing programs. This is especially relevant given how this generation tends to tie much of their likes and dislikes to a sense of their own identity - and they share Do in-store displays impact brand/product perceptions? YES! * 1 in 5 shoppers is highly likely to correlate a product displayed with being a higher-quality brand. * For millennials, a third correlate display with high quality. Source: Carbonview Original Research, February 2017 Great Insights. Great Design. Great Execution.