Shopper Marketing - April 2017 - 136

In-store Merchandising
Makes an Impact

T

hanks to social media, technology and
the ever-increasing speed of change
in today's world, the retail environment continuously evolves, as does the role
of brands and the impressions consumers
have of them. Original research conducted
for thought-leader Great Northern Instore
shows key elements to making these
impressions through merchandising that will
drive sales and profits. This report outlines
insights and action steps to succeed
in-store because shoppers have spoken:
Displays have influence.

Do shoppers recall
in-store displays?

YES!
Recall the type of product on display

62%
Recall the brand of product on display

53%
Despite the growth of online shopping
in the past decade, shoppers report that
they still recall seeing and engaging with
in-store displays at brick-and-mortar
grocery stores. Research conducted by
Carbonview for Great Northern Instore
shows a powerful 70% of respondents
reporting in-store displays capturing
their attention on their last major grocery
shopping trip.*

Do shoppers notice
in-store displays?

YES!
* 70% recall seeing

in-store display on
their last grocery
shopping trip

70%

* Displays more noticeable
than coupons, product
sampling/demos

Source: Carbonview Original Research, February 2017

2

Research also
shows that
in-store displays
make a lasting
brand/product
impression. Of
those who recall
seeing an in-store
display on their
last major grocery
shopping trip,
62% can recall the
type of product
being displayed
and more than
half can recall
the brand. For
retailers, in partic-

Recall the location of the display

68%
Source: Carbonview Original Research, February 2017

ular, of those shoppers who recall seeing a
display, many are highly likely to remember
quite a few details:
* which store they were in
* where in the store it was located
* the type of product on display
Results point to many opportunities to build
dynamic in-store merchandising by meeting
shoppers' expectations and unique desires
across demographics. A deep dive into
millennial behavior, and their in-store experiences, points to valuable insights. Millennials still have decades to contribute to the
market, and they have incredible buying
power and influence.
*Carbonview surveyed 500 consumers who do at least
half of the grocery shopping for their households and
purchase groceries at least once per month. Participants
were 58%/42% female/male and otherwise represented
the general population.

Great Insights. Great Design. Great Execution.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
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