Shopper Marketing - April 2017 - 127

Lippe Taylor, New York
Paul Dyer was named
president and will head the
development of a creative
communications agency
model. He previously
served in various digital
roles at W20 Group, where
he built the agency's
analytics and social media
capabilities. Other recent
hires include chief creative
officer Jayne Whitmer and
chief digital officer Fred
Gerantabee.

Spar Group, White Plains,
New York

Banks

Heagle

Skyers

Tillemans

Vitale

Wolak

Gerard Marrone was appointed senior vice
president, sales and marketing. He has 30
years of experience in marketing services,
experiential marketing, e-commerce big
box retail and professional sports as a
general manager.

Women's Marketing, Westport, Connecticut
Brandon Heagle was appointed chief digital
officer as part of the agency's ongoing
expansion into marketing strategy, digital
consulting and advanced analytics. He spent
the last 15 years building performancebased agency Flying Point Digital,
specializing in retail and e-commerce.
As CEO, he led Flying Point through the
acquisition process with Women's Marketing
in 2015. He also is an active adviser to
insights company Cross Pixel.

Please send information regarding personnel
appointments to managing editor
Charlie Menchaca at cmenchaca@p2pi.org

APRIL 2017 SHOPPER MARKETING y

127



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
Shopper Marketing - April 2017 - 11
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