Shopper Marketing - April 2017 - 12

PROGRAMS

SOLUTION PROVIDER NEWS
Nielsen Collaborates with RichRelevance
Nielsen, New York, has integrated with RichRelevance,
San Francisco, through the Nielsen Marketing Cloud to
deliver improved, personalized e-commerce experiences. Mutual clients of the marketing cloud and RichRelevance can use Nielsen's data management platform
and cross-device audience data to deliver tailored onsite and in-app experiences to shoppers. Consumer experiences also can be customized across digital media
to receive relevant content and product recommendations along the entire path to purchase.
Quotient Launches Quotient Media Exchange: Quotient, Mountain View, California, announced the launch
of the Quotient Media Exchange to serve targeted media across the web and mobile. The media exchange
combines in-store transaction data with online engagement and purchase-intent data from Quotient's flagship
brand, Coupons.com, and the company's thousands of
publishing partners. "Now that we have broad retailer
reach and scale, [the media exchange] is the next logical step as we seek to serve our CPG partners and other
advertisers looking for better ways to target consumer
segments with effective digital advertising," Quotient
president and COO Mir Aamir said in a media release.
SMP In-Store and Taurus Merge to Form Spectas:
SMP Industries merged SMP In-Store Marketing with the
Taurus Display Corp. to form Spectas, a visual merchandising and retail marketing company offering design,
engineering, fabrication, warehousing and fulfillment
services to global brands. SMP CEO Chris Young retains

12

y SHOPPER MARKETING APRIL 2017


http://www.Coupons.com

Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
Shopper Marketing - April 2017 - 11
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