Shopper Marketing - April 2017 - 115

Dan Ochwat, on the So-Lo-Mo
beat since 2011, served as an editor
of Shopper Marketing for nine
years. Send comments and So-LoMo news to solomo@p2pi.org.

Virtual
reality
movie.

To share the joy of its 75th anniversary, Mars Inc.'s M&M's brand made a virtual
reality movie with contemporary Brooklyn-based artist KAWS, who specializes in
sculpting, painting and graphic design and makes designer toys and clothing. KAWS'
pieces are exuberantly colorful and modern, and in the movie he takes you on a tour of his
studio and process. Filmed in VR, viewers can move around to look at the studio as they tour
the location. Then, partly through the video, the art on the walls animate to life and surround
the viewer in a 3-D, 360-degree dream world. M&M's is only mentioned in the credits with a
line that the video is in celebration of the anniversary, perhaps to separate art and commerce
a bit. The video is on the M&M's YouTube page and was promoted over its social channels.
Visionaire, New York, produced the film.

APRIL 2017 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
Shopper Marketing - April 2017 - 11
Shopper Marketing - April 2017 - 12
Shopper Marketing - April 2017 - 13
Shopper Marketing - April 2017 - 14
Shopper Marketing - April 2017 - 15
Shopper Marketing - April 2017 - 16
Shopper Marketing - April 2017 - 17
Shopper Marketing - April 2017 - 18
Shopper Marketing - April 2017 - 19
Shopper Marketing - April 2017 - 20
Shopper Marketing - April 2017 - 21
Shopper Marketing - April 2017 - 22
Shopper Marketing - April 2017 - 23
Shopper Marketing - April 2017 - 24
Shopper Marketing - April 2017 - 25
Shopper Marketing - April 2017 - 26
Shopper Marketing - April 2017 - 27
Shopper Marketing - April 2017 - 28
Shopper Marketing - April 2017 - 29
Shopper Marketing - April 2017 - 30
Shopper Marketing - April 2017 - 31
Shopper Marketing - April 2017 - 32
Shopper Marketing - April 2017 - 33
Shopper Marketing - April 2017 - 34
Shopper Marketing - April 2017 - 35
Shopper Marketing - April 2017 - 36
Shopper Marketing - April 2017 - 37
Shopper Marketing - April 2017 - 38
Shopper Marketing - April 2017 - 39
Shopper Marketing - April 2017 - 40
Shopper Marketing - April 2017 - 41
Shopper Marketing - April 2017 - 42
Shopper Marketing - April 2017 - 43
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Shopper Marketing - April 2017 - 46
Shopper Marketing - April 2017 - 47
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Shopper Marketing - April 2017 - 49
Shopper Marketing - April 2017 - 50
Shopper Marketing - April 2017 - 51
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Shopper Marketing - April 2017 - 53
Shopper Marketing - April 2017 - 54
Shopper Marketing - April 2017 - 55
Shopper Marketing - April 2017 - 56
Shopper Marketing - April 2017 - 57
Shopper Marketing - April 2017 - 58
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Shopper Marketing - April 2017 - 60
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Shopper Marketing - April 2017 - 63
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Shopper Marketing - April 2017 - 89
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Shopper Marketing - April 2017 - 91
Shopper Marketing - April 2017 - 92
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Shopper Marketing - April 2017 - 94
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Shopper Marketing - April 2017 - 99
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