Shopper Marketing - April 2017 - 112

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

LISA WHITE, Senior Director,

LIONEL KNIGHT, Senior

Client Services
White has more than 15 years
of agency experience working
across many categories and retailers. No matter how big the client, budget
or retailer, there are unique shopper challenges that keep her interested in this everchanging space of shopper marketing.

Vice President, Planning
Knight heads up Upshot's research and planning efforts,
focusing on using innovative
techniques to pinpoint insights that inspire
programs and ultimately shoppers. He is a
member of the Path to Purchase Institute's
Faculty.
BRIAN KRISTOFEK , President & CEO

U

See profile on page 40

UPSHOT

NEIL HELSPER ,

Senior Creative Director
Helsper leads creative direction
for ScottsMiracle-Gro shopper
marketing efforts. He understands the complex path to purchase and
thrives on opportunities to integrate traditional and innovative retail strategies that make an
impact.
LISA HURST,

Senior Vice President,
Account Management
Hurst spearheads Upshot's
shopper marketing, bringing
expertise and thought leadership around
shopper insights, strategies and experiences.
She currently leads shopper efforts on P&G,
J&J, ScottsMiracle-Gro, New Balance, Evolution
Fresh and Tazo.

112

y SHOPPER MARKETING APRIL 2017

KELLY GRIBBEN,

Vice President,
Creative Services
Specializing in retail design and
brand strategy, Gribben leads
creative direction for shopper efforts on Nature Made, Coca-Cola, Kraft, J&J and P&G. She
believes that understanding shoppers' behaviors and emotions is key to creating shopper
marketing that connects.
BRIAN PRIEST,

Senior Vice President,
Creative Services
With more than 25 years of experience in branding, retail design and consumer/shopper marketing, Priest
is able to develop seamless and dynamic
engagement through the entire path to purchase. He creates orchestrated communications and intuitive experiences that deliver on
the demands of today's omnipresent shopper.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
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