Shopper Marketing - April 2017 - 110

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

BILL NATLO,

CAMERON CLEMENT,

Group Account Director
Natlo, a shopper marketing
expert, currently oversees the
Heineken business at TracyLocke.

Vice President, Executive
Creative Director
Clement has 25 years of experience in shopper marketing,
brand development and product launch for
leading brands and CPG companies.

SANDY STEIN,

Executive Creative Director
Stein has experience as an
award-winning creative leader
on both the brand and shopper side of the industry, giving him a unique
perspective and clear vision for integrated
success. From PepsiCo and Pfizer to Dick's
Sporting Goods, he has been instrumental in
the creation of many high-profile platforms,
campaigns and product launches.
MICHELLE TISDALE ,

Director of Analytics
Tisdale is a dynamic, motivated,
highly energetic marketing
professional with experience in
consumer/shopper market research, product
marketing, category management and sales.
She enjoys providing solutions for clients to realize increases in sales and improve performance.

TWINOAKS
BRIANNE BRANNAN,

Vice President,
Client Leadership
Brannan has nearly 12 years'
experience in shopper marketing supporting top global brands across various categories and retailers, including Elmer's,
Lavazza, Treasury Wine Estates and P&G.
110

y SHOPPER MARKETING APRIL 2017

STEVE DEVORE ,

President
DeVore has spent almost two
decades on the agency side
with a majority of that time in
shopper. In 2011, he partnered with Ken Barnett to launch Twinoaks.
TRACIE MCKEE ,

Vice President,
Client Leadership
With a nearly 20-year marketing career that has spanned a
variety of categories, McKee leads the agency's Beiersdorf business, overseeing shopper
marketing efforts for the Nivea, Aquaphor and
Eucerin brands.
JASON STEWART,

Group Creative Director
With more than 10 years of experience in shopper marketing,
Stewart is an award-winning
creative director who has led creative strategy
and design for some of the biggest brands
and greatest clients.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
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