Shopper Marketing - April 2017 - 109

customer insights that power strategies and
innovative growth ideas for clients.

TRACYLOCKE
MICHAEL BARTLETT,

Managing Partner
As the PepsiCo business leader,
Bartlett works with his team to
deliver smart, innovative thinking. He also lends his leadership to Harman's
world-class brands. From developing national
ideas that build brand equity to shopperrelevant programs designed to drive sales,
he makes sure the agency's Buy Design approach is always at the core.
HUGH BOYLE ,

Chief Executive Officer
Boyle has a deep understanding of the importance of digital
technology across all disciplines and channels. He has been responsible
for many high-profile integrated campaigns
and has managed multi-million-dollar digital
revenues throughout EMEA, North America,
Latin America and Asia Pacific, across some
80+ regional offices.
PHIL CAMAROTA ,

Executive Creative Director
Camarota's passion for creative
problem-solving goes across
every discipline, but he has a
special affinity for shopper marketing. He has
used his unique skillset to create shopper-centric solutions for brands like Pepsi, Frito-Lay,
Gatorade, Samsung, Don Q and Hershey.

MARY KOTYUK ,

Group Strategy Director,
Shopper Activation
With more than 13 years of
experience, Kotyuk has been
a pioneer in helping clients and agencies understand the digital shopper marketing space.
She is responsible for leading a disciplined
approach to digital and retail activation planning, working with key clients, in addition to
growing the agency's retail capabilities.
MIKE LOVEGROVE , President and Chief

Creative Officer
See profile on page 80
BECKY MILLER ,

Group Planning Director
Miller is an expert on shopper
and retailer trends: skilled in
the areas of shopper anthropology, behavior analysis, brand and retail
strategy, and transforming insight into action.
Throughout her career, she has worked side
by side with many of shopper marketing's
elite and pioneers of the industry.
TYLER MURRAY,

Chief Strategy Officer
Murray has also been instrumental in creating proprietary
research platforms like the TL
Empathy Lab and path to purchase model.
His academic approach and range of experience provide a unique perspective on linking
consumer and shopper insights to create actionable strategies that deliver highly effective
campaigns.
APRIL 2017 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
Shopper Marketing - April 2017 - 11
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