Shopper Marketing - April 2017 - 108

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

AMY LANZI, Managing

Director, New York
Lanzi leads TPN's New York
office and the agency's Omnicom partner-agency integration efforts. She is a recognized leader
for bringing a shopper marketing strategic
approach to global agency models across a
portfolio of brands and multi-country campaign initiatives.
JOHN MEYER, Managing

Director, Bentonville
Meyer leads TPN's growing Bentonville team and office. A 12year resident of the Bentonville
area, he specializes in Walmart and Sam's Club
business strategy and retail activation for clients.
CHRISTY O'PELLA , Senior

Managing Director, Dallas
O'Pella leads TPN's Dallas offices
and TPN's internal excellence
development program, TPNU,
which focuses on ensuring the development
of the agency's next generation of talent and
leadership based around TPN's core values.
With 25 years' experience, she is a recognized
expert in building CPG shopper marketing initiatives and consumer activations.
CHERYL POLICASTRO,

Vice President, Planning
and Perspectives, New York
Policastro serves as TPN's planning team lead on the agency's Bank of America account. She has more
than 30 years in brand management, shopper
108

y SHOPPER MARKETING APRIL 2017

marketing and analytics. She was a shopper
marketing team leader at RB and spent 14
years at Novartis Consumer Health.
JOE SCARTZ ,

Managing Director, Digital
Commerce & Integration
Scartz is responsible for the vision and implementation of
the agency's technologies and advancement
around digital commerce and digital marketing,
including e-commerce strategy, e-tailer management, channel mapping, digital/social/mobile media buying and planning, and execution.
NANCY SHAMBERG,

Managing Director,
Shopper Marketing
Shamberg is responsible for
the agency's shopper marketing practice and leads TPN's West Coast office.
She is devoted to ensuring that the agency
and its clients understand the trends and
innovation that are driving rapid change in
our industry, and the growing importance of
shopper marketing as critical to connecting
with shoppers upstream.
CYNTHIA THAYER ,

Senior Vice President,
Planning and Perspectives,
Chicago
Thayer leads TPN's planning
and perspectives team for the Midwest &
West Coast. She has been instrumental in the
growth of TPN's proprietary intelligence engine and data analytics tools dedicated to the
study of shopper mindsets and behaviors and



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
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