Shopper Marketing - April 2017 - 106

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

T

TPN

THEORY HOUSE

FREDERIC CARPENTER ,

Creative Director
Carpenter leads the creative
team at Theory House and has
a rich history in CPG, including
time at Colgate-Palmolive.
JIM CUSSON,

President
Cusson leads the retail marketing agency that supports
mid-size retailers and brands
such as Food Lion, The Fresh Market, Liquid
Wrench, Zyliss and GUNK with branding, instore design and activation. 
CHRISTOPHER DURHAM,

Vice President of Retail
Brands
Durham publishes My Private
Brand, a website focused on
the private brand industry and is an author of
several books on the subject. He brings close
to 20 years of real-world retail experience to
Theory House.
JARED MEISEL ,

Managing Partner,
Shopper Marketing
Meisel helps clients create digital and physical experiences
that connect with shoppers in relevant, profitable ways.

106

y SHOPPER MARKETING APRIL 2017

SARAH CUNNINGHAM,

Senior Managing Director,
Client Service &
Development
Cunningham leads TPN's Chicago office, as well as strategic leadership and
execution of the agency's marketing initiatives
and Midwest growth efforts. She has almost
two decades of experience partnering with
global manufacturers and retailers, building
strong agency-client partnerships, and leading multi-disciplinary teams to deliver innovative thinking and business impact.
TRACY FALOON,

Chief of Client Integration
With more than 25 years navigating the retail landscape, Faloon is responsible for driving
retail strategy and collaboration across the
agency. Her global experience in retail marketing has been instrumental in positioning
TPN as an innovator in today's dynamic retail
space.
COLLEEN KELLY, Vice

President, Planning and
Perspectives, New York
Kelly leads TPN's New York office planning and perspectives
team and plays a key role in developing shopper strategies and insights for clients such as
PepsiCo and The Hershey Co. She has 15 years
of experience across a diverse range of categories, including CPG, higher education and
retail.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
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Shopper Marketing - April 2017 - 7
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