Shopper Marketing - April 2017 - 105

JED SCHROEDER ,

CARL VERVISCH,

Senior Vice President,
Head of Creative
For nearly 25 years, Schroeder
has been developing and
crafting business-changing creative ideas
across a wide range of categories. His unique
blend of innate curiosity, strategic rigor and
award-winning creativity have been the catalyst behind break-through work for Frito-Lay,
Dell, KFC, Kraft, 7-Eleven, Southwest Airlines,
Home Depot, McDonald's, Nestle Foods and
Supervalu.

President/Creative Director
Vervisch is a founding partner
with more than 10 years of
agency creative and leadership experience. He provides strategic creative
guidance to client and agency partners, and
leads all agency creative production.

SOCIAL FORCES
MICHAEL MAY,

Account Strategist
May is a dedicated client liaison. He provides day-to-day
service to key accounts, and
organizes and facilitates co-marketing campaigns, community management and social
media brand-building initiatives within the
agency.
ARI ROTHMAN,

KATE WHATLEY, CEO

and Founding Partner
Whatley is a WBENC & WOSB
certified business owner. She is
a founding partner with more
than 10 years of agency leadership experience. She offers strategic vision on key accounts and provides leadership for all agency
account service practices.
RACHEL WILLIAMS,

Account & Media Strategist
Williams is an experienced
digital and social media buying
strategist. She guides clients in
leveraging consumer insights, tailoring initiatives toward bottom line results and achieving efficient consumer reach.

Vice President/Account
& Marketing Services
Rothman is a 20-plus year CPG
and retail marketing veteran
with experience in co-marketing and integrated media platforms. He provides strategic
guidance to the agency's retail and consumer
products partners.

APRIL 2017 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
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