Shopper Marketing - April 2017 - 104

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

S2B
VERNA ANDREWS,

Director
Andrews leads the agency's
path to purchase planning discipline, bringing digital and physical media together to produce results at the
point-of-sale.
DOMINIC FORTE ,

Associate Director
Forte plans and executes all
shopper communications with
a strong focus on e-commerce.
NATASHA KANGA ,

Associate Director
Kanga leads S2B's in-store and
digital coupon media practice,
creating strong supplier partnerships and innovative programs that yield
high ROI.
DEBRA PIZZINO,

Associate Director
Pizzino leads shopper audience insights and planning for
brands driving channel sales
across major retailers and club stores.

SHOPTOLOGY
CHARLIE ANDERSON,

CEO
Anderson has more than 17
years of shopper marketing experience and has led teams in
104

y SHOPPER MARKETING APRIL 2017

marketing top brands, including P&G, PepsiCo,
Walmart and Kroger. His team is focused on
building ideas that bond and create organic capabilities around where shopping is headed.
RYAN KARLSTROM,

Group Account Director
Karlstrom is a proven leader
of ideas across the path to
purchase for many national
and global brands. His drive and 17 years of
experience combine to deliver optimal results
for many leading brands including Procter &
Gamble, PespiCo, Kellogg Co., Dean Foods,
MillerCoors, Nestle, Arby's, Qdoba and DaimlerChrysler.
KEN MADDEN,

Senior Vice President,
Head of Engagement
Madden has more than 15
years of experience in digital
marketing, analytics and strategy. He and his
team design and build connected, effective
shopper engagements that influence shoppers all along the shopper journey.
JULIE QUICK ,

Senior Vice President,
Head of Insights & Strategy
Quick's deep shopper understanding has helped Fortune
100 brands succeed in the ever-changing
retail marketplace. Passion for shoppers, the
future and results drives her every day.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
Shopper Marketing - April 2017 - 11
Shopper Marketing - April 2017 - 12
Shopper Marketing - April 2017 - 13
Shopper Marketing - April 2017 - 14
Shopper Marketing - April 2017 - 15
Shopper Marketing - April 2017 - 16
Shopper Marketing - April 2017 - 17
Shopper Marketing - April 2017 - 18
Shopper Marketing - April 2017 - 19
Shopper Marketing - April 2017 - 20
Shopper Marketing - April 2017 - 21
Shopper Marketing - April 2017 - 22
Shopper Marketing - April 2017 - 23
Shopper Marketing - April 2017 - 24
Shopper Marketing - April 2017 - 25
Shopper Marketing - April 2017 - 26
Shopper Marketing - April 2017 - 27
Shopper Marketing - April 2017 - 28
Shopper Marketing - April 2017 - 29
Shopper Marketing - April 2017 - 30
Shopper Marketing - April 2017 - 31
Shopper Marketing - April 2017 - 32
Shopper Marketing - April 2017 - 33
Shopper Marketing - April 2017 - 34
Shopper Marketing - April 2017 - 35
Shopper Marketing - April 2017 - 36
Shopper Marketing - April 2017 - 37
Shopper Marketing - April 2017 - 38
Shopper Marketing - April 2017 - 39
Shopper Marketing - April 2017 - 40
Shopper Marketing - April 2017 - 41
Shopper Marketing - April 2017 - 42
Shopper Marketing - April 2017 - 43
Shopper Marketing - April 2017 - 44
Shopper Marketing - April 2017 - 45
Shopper Marketing - April 2017 - 46
Shopper Marketing - April 2017 - 47
Shopper Marketing - April 2017 - 48
Shopper Marketing - April 2017 - 49
Shopper Marketing - April 2017 - 50
Shopper Marketing - April 2017 - 51
Shopper Marketing - April 2017 - 52
Shopper Marketing - April 2017 - 53
Shopper Marketing - April 2017 - 54
Shopper Marketing - April 2017 - 55
Shopper Marketing - April 2017 - 56
Shopper Marketing - April 2017 - 57
Shopper Marketing - April 2017 - 58
Shopper Marketing - April 2017 - 59
Shopper Marketing - April 2017 - 60
Shopper Marketing - April 2017 - 61
Shopper Marketing - April 2017 - 62
Shopper Marketing - April 2017 - 63
Shopper Marketing - April 2017 - 64
Shopper Marketing - April 2017 - 65
Shopper Marketing - April 2017 - 66
Shopper Marketing - April 2017 - 67
Shopper Marketing - April 2017 - 68
Shopper Marketing - April 2017 - 69
Shopper Marketing - April 2017 - 70
Shopper Marketing - April 2017 - 71
Shopper Marketing - April 2017 - 72
Shopper Marketing - April 2017 - 73
Shopper Marketing - April 2017 - 74
Shopper Marketing - April 2017 - 75
Shopper Marketing - April 2017 - 76
Shopper Marketing - April 2017 - 77
Shopper Marketing - April 2017 - 78
Shopper Marketing - April 2017 - 79
Shopper Marketing - April 2017 - 80
Shopper Marketing - April 2017 - 81
Shopper Marketing - April 2017 - 82
Shopper Marketing - April 2017 - 83
Shopper Marketing - April 2017 - 84
Shopper Marketing - April 2017 - 85
Shopper Marketing - April 2017 - 86
Shopper Marketing - April 2017 - 87
Shopper Marketing - April 2017 - 88
Shopper Marketing - April 2017 - 89
Shopper Marketing - April 2017 - 90
Shopper Marketing - April 2017 - 91
Shopper Marketing - April 2017 - 92
Shopper Marketing - April 2017 - 93
Shopper Marketing - April 2017 - 94
Shopper Marketing - April 2017 - 95
Shopper Marketing - April 2017 - 96
Shopper Marketing - April 2017 - 97
Shopper Marketing - April 2017 - 98
Shopper Marketing - April 2017 - 99
Shopper Marketing - April 2017 - 100
Shopper Marketing - April 2017 - 101
Shopper Marketing - April 2017 - 102
Shopper Marketing - April 2017 - 103
Shopper Marketing - April 2017 - 104
Shopper Marketing - April 2017 - 105
Shopper Marketing - April 2017 - 106
Shopper Marketing - April 2017 - 107
Shopper Marketing - April 2017 - 108
Shopper Marketing - April 2017 - 109
Shopper Marketing - April 2017 - 110
Shopper Marketing - April 2017 - 111
Shopper Marketing - April 2017 - 112
Shopper Marketing - April 2017 - 113
Shopper Marketing - April 2017 - 114
Shopper Marketing - April 2017 - 115
Shopper Marketing - April 2017 - 116
Shopper Marketing - April 2017 - 117
Shopper Marketing - April 2017 - 118
Shopper Marketing - April 2017 - 119
Shopper Marketing - April 2017 - 120
Shopper Marketing - April 2017 - 121
Shopper Marketing - April 2017 - 122
Shopper Marketing - April 2017 - 123
Shopper Marketing - April 2017 - 124
Shopper Marketing - April 2017 - 125
Shopper Marketing - April 2017 - 126
Shopper Marketing - April 2017 - 127
Shopper Marketing - April 2017 - 128
Shopper Marketing - April 2017 - 129
Shopper Marketing - April 2017 - 130
Shopper Marketing - April 2017 - 131
Shopper Marketing - April 2017 - 132
Shopper Marketing - April 2017 - 133
Shopper Marketing - April 2017 - 134
Shopper Marketing - April 2017 - 135
Shopper Marketing - April 2017 - 136
Shopper Marketing - April 2017 - 137
Shopper Marketing - April 2017 - 138
Shopper Marketing - April 2017 - 139
Shopper Marketing - April 2017 - 140
Shopper Marketing - April 2017 - 141
Shopper Marketing - April 2017 - 142
Shopper Marketing - April 2017 - 143
Shopper Marketing - April 2017 - 144
Shopper Marketing - April 2017 - 145
Shopper Marketing - April 2017 - 146
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com