Shopper Marketing - April 2017 - 101

Leveraging brands, retailer ecosystems and
consumer needs, he works to infuse innovation and improve the consumer experience
wherever possible.
DAN PERIERA ,

S

SAATCHI & SAATCHI X

MAURIAHH BEEZLEY,

Group Creative Director
Leading the creative team out
of Northwest Arkansas, Beezley
inspires clients and employees
alike with her enthusiasm for world-class creative ideas.

Vice President,
Digital Strategy
Periera is the lead strategist for
e-commerce across priority
"Pure Play" customers. He leads the team in
developing strategic frameworks and tactical
plans for Pure Plays and multichannel customers, which includes Merchandising & Media,
as well as Test & Learn opportunities. He has
more than 15 years' experience working within CPG, including roles in digital shopper, CRM
and direct response.

Chief Operating Officer
Cartwright partners with each
agency function to drive operational excellence while also
driving a strong culture and team environment through random acts of joy.

MICHAEL STICH,

JESSICA HENDRIX,

Chief Executive Officer
Stich has nearly 20 years of
experience in the technology
and marketing industries. He
leads the P&L, Business Innovations and Technology teams at Rockfish. As the executive
sponsor of clients such as General Mills, Kimberly-Clark, Unilever, Coca-Cola, Mars Chocolate and Intel, he oversees teams that deliver
innovative shopper programs and results.
He is a thought leader, frequent speaker and
writer on e-commerce, mobile, digital shopper and other digital marketing topics.

JIM CARTWRIGHT,

President & CEO
Hendrix leads the Saatchi &
Saatchi X team with her passion for problem-solving, belief
in long-term client partnerships, and a desire
to continue to evolve the shopper marketing
space.
NICHOLAS SAMMER ,

Vice President,
Client Partnership & Brand
Strategy, North America
Leading its clients and the agency in branding, innovation and shopper connection, Sammer helps bring together world-class
creative, strategy and execution to drive results
in today's changing commerce landscape.
APRIL 2017 SHOPPER MARKETING y

101



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
Shopper Marketing - April 2017 - 11
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