Shopper Marketing - April 2017 - 100

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

BECKY TURNER ,

Shopper Marketing
Network Director; Europe
Turner oversees Red Fuse's
shopper marketing efforts
throughout the 33-country Europe region.

ROCKFISH
ANTHONY ACERRA ,

Director Digital Strategy
Acerra creates relevant, omnichannel shopper experiences that drive category growth.
He's shaped and led digital shopper strategy
and innovation for Unilever, General Mills,
Mars and Mondelez.

CPGs and retailers including Mars Inc., P&G
and Kroger. She currently leads marketing
and innovation efforts in digital shopper, omnichannel and e-commerce for General Mills. 
NATE CARNEY,

Senior Vice President,
Business Innovations
Carney has more than 10
years of brand marketing experience and currently leads digital shopper,
omnichannel and e-commerce across several
CPG companies for Rockfish, including Kimberly-Clark, Unilever and Coca-Cola.
JASON FERRARA ,

Chief Client Officer
Akins is the leader of the agency's Business Innovations team.
He has 20 years of experience
working with CPG companies like General
Mills, applying big data and digital shopper
marketing solutions, as well as with retailers
directly, including leading teams that build
mobile retail apps for Walmart and Sam's
Club.

Vice President,
Group Creative Director
Ferrara has 18 years of industry
experience specializing in online marketing, advertising and e-commerce
campaigns. He has lead creative teams with
the goal of transforming creative briefs into
big brand ideas and innovative omnichannel experiences for major clients. As winners
of more than 20 national and international
awards, his teams have been recognized for
both their business results and creative inspiration.

JACQUELYN BAKER ,

JOHN JACOBSEN,

Vice President,
Business Innovations
Baker has 15 years of experience in category management, omnichannel shopper marketing and
digital shelf optimization working with various

Creative Director
Jacobsen has more than 15
years of digital expertise. He
has been helping to chart unknown territory within an emerging global
niche: e-commerce and digital innovation.

BILL AKINS,

100

y SHOPPER MARKETING APRIL 2017



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
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