Shopper Marketing - March 2017 - 18


PROGRAMS

Tyson's program centered on videos of actor
Anthony Anderson cooking with his mother.
It was supported by a variety of digital, social
media and in-store TV network activity.

Tyson hosted the videos on a promotional site and pushed out the content through multiple social media
platforms via the brand accounts of
Jimmy Dean, Sara Lee, Hillshire Farm
and Wright, as well as Anderson's social media accounts.
"A Season to Share" digital ads with
retailers such as Ahold Delhaize supported the campaign and touted a
recipe that consumers could click and
link to. Content from the videos ran on in-store
TV networks during the holiday months at select national retailers. Recipes were also shared
inside stores through on-site demos, which retailers promoted with email blasts to drive store
traffic. The campaign did not include any exclusive retailer partnerships.
"'A Season to Share' is aimed at connecting retailers and their consumers through heartwarm18

y SHOPPER MARKETING MARCH 2017

ing and engaging content in multiple formats
that would fill social feeds with new inspiration,"
says Bennett. "One of the insights that led to 'A
Season to Share' was the idea that people love
holiday gatherings because it's a fun time to get
together, share, enjoy and impress new and old
friends with their favorite dishes."
Bennett adds that the insights showed
cooking for the holidays can be a burden and



Table of Contents for the Digital Edition of Shopper Marketing - March 2017

Contents
Shopper Marketing - March 2017 - Intro
Shopper Marketing - March 2017 - 1
Shopper Marketing - March 2017 - 2
Shopper Marketing - March 2017 - 3
Shopper Marketing - March 2017 - Contents
Shopper Marketing - March 2017 - 5
Shopper Marketing - March 2017 - 6
Shopper Marketing - March 2017 - 7
Shopper Marketing - March 2017 - 8
Shopper Marketing - March 2017 - 9
Shopper Marketing - March 2017 - 10
Shopper Marketing - March 2017 - 11
Shopper Marketing - March 2017 - 12
Shopper Marketing - March 2017 - 13
Shopper Marketing - March 2017 - 14
Shopper Marketing - March 2017 - 15
Shopper Marketing - March 2017 - 16
Shopper Marketing - March 2017 - 17
Shopper Marketing - March 2017 - 18
Shopper Marketing - March 2017 - 19
Shopper Marketing - March 2017 - 20
Shopper Marketing - March 2017 - 21
Shopper Marketing - March 2017 - 22
Shopper Marketing - March 2017 - 23
Shopper Marketing - March 2017 - 24
Shopper Marketing - March 2017 - 25
Shopper Marketing - March 2017 - 26
Shopper Marketing - March 2017 - 27
Shopper Marketing - March 2017 - 28
Shopper Marketing - March 2017 - 29
Shopper Marketing - March 2017 - 30
Shopper Marketing - March 2017 - 31
Shopper Marketing - March 2017 - 32
Shopper Marketing - March 2017 - 33
Shopper Marketing - March 2017 - 34
Shopper Marketing - March 2017 - 35
Shopper Marketing - March 2017 - 36
Shopper Marketing - March 2017 - 37
Shopper Marketing - March 2017 - 38
Shopper Marketing - March 2017 - 39
Shopper Marketing - March 2017 - 40
Shopper Marketing - March 2017 - 41
Shopper Marketing - March 2017 - 42
Shopper Marketing - March 2017 - 43
Shopper Marketing - March 2017 - 44
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Shopper Marketing - March 2017 - 46
Shopper Marketing - March 2017 - 47
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Shopper Marketing - March 2017 - 49
Shopper Marketing - March 2017 - 50
Shopper Marketing - March 2017 - 51
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Shopper Marketing - March 2017 - 55
Shopper Marketing - March 2017 - 56
Shopper Marketing - March 2017 - 57
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Shopper Marketing - March 2017 - 60
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