Shopper Marketing - January 2017 - 95
I'm a gadget and gizmo guy, as regular
readers of this column know, so this
uniquely shaped corrugated floorstand
from Lifetime Brands is a visual magnet for me. Literally dozens of clips in all
sizes and colors, and the display itself is
attractive and surprisingly stable.
... a visual magnet.
There are a few things that make this simple corrugated
floorstand from The J.M. Smucker Co. catch my eye and
gain my approval. First, it is a rock-solid unit. (There won't
be a need for "cleanup in aisle 7.") Second, the header is
striking. Few words but superior execution plus a nice savings offer. Notice how the letter "I" and the "&" symbol are
incorporated into the topping streams, which reflect the
colors of the flavors. Finally, give a lot of credit to the store
associate who put the pricing sign in a great spot instead of
slapping it up over the header.
Joe Ricci is an industry expert in
P-O-P merchandising. He is the
founder of Beacon Concepts Inc.,
Surprise, Ariz. Please offer your
comments to him at firstname.lastname@example.org.
JANUARY 2017 SHOPPER MARKETING