Shopper Marketing - January 2017 - 89
... very roOomy.
Virtual reality has become a leading tool in the home design space thanks to Lowe's
and online retailer Wayfair.com, for example. A new mobile app from Netherlandsbased NedSense Loft B.V. called roOomy is competing to provide 3-D real estate
listings, interior design inspiration and home furnishing products. The app enables
users to view more than 75,000, 3-D modeled furnishings from retailers such as Pottery Barn, Blu Dot and Haverty's to then place inside photos of their own rooms in
their houses. The products can be viewed in different fabrics and colors. If a user likes
what she sees, she can buy directly from the participating retailers.
JANUARY 2017 SHOPPER MARKETING