Shopper Marketing - January 2017 - 87
THE ART OF
Aiming to give its retailer and foodservice
clients a better look at its ROAS (return on
advertising spend), RetailMeNot, Austin,
Texas, launched "Mobile Attribution Powered by RetailMeNot." The attribution tool
blends location data to quantify footfall
in a retail store, how users are utilizing
the mobile app, attributable sales and an
incrementality of sales. RetailMeNot has
tested the tool with more than 10 national
retailers and restaurants and says average
returns are 10 times the investment. RetailMeNot culls the data through first-party
data, geo-fencing and latitude-longitude
data. Store visits by users is based on aggregated, anonymized data from a sample
set of users with location turned on within
their phone, according to the company.
HOOKS | SHELF MERCHANDISING | LABELING
WWW.TRIONONLINE.COM/ART | 800-444-4665
©2015 Trion Industries, Inc.
If you would like to try to load the digital publication without using Flash Player detection, please click here.