Shopper Marketing - January 2017 - 86
ShopAdvisor Inc., Concord, Massachusetts, and its mobile proximity platform will partner with Mobee, Boston,
a crowdsourcing platform that collects
consumer data, to improve its analytics
and real-time data on location-based
campaigns. ShopAdvisor delivers mobile
shopping experiences and store-based
analytics to brands and retailers such as
Walgreens, Asics, Anheuser-Busch, PepsiCo, Procter & Gamble and others.
ShopAdvisor runs an intelligence suite that gauges product availability of
tens of millions of SKUs in more than 200,000 stores, according to the company, and it's a member of the Nielsen Connected Partner Program. With
Mobee, ShopAdvisor can deliver a real-time connection of what shoppers
are interested in and tie it to what products are available.
BKON Connect Inc., Nashville, Tennessee, has been tapped to distribute its Physical
Web beacons to Dell Marketing, a division of Dell Services. Dell will offer BKON's inbound proximity marketing solution as part of its digital marketing services for the retail sector as well as in the service industries of hospitality, government, education and
healthcare. Dell will integrate the platform into the systems of its retail
partners and other industries. BKON's hardware
and software helps deliver location-based
content as a URL to a shopper's mobile phone
to read content. Since the announcement of
the deal, NTT Data Corp., Tokyo,
acquired Dell Services, extending
the reach of this agreement by
five times, according to a spokesman at BKON.
SHOPPER MARKETING JANUARY 2017
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