Shopper Marketing - January 2017 - 85
Dan Ochwat, on the So-Lo-Mo
beat since 2011, served as an editor
of Shopper Marketing for nine years.
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The Budweiser Clydesdales went live on
Facebook Live. Anheuser-Busch capitalized on the fever of the most watched
World Series in 25 years and put the Clydesdales into the Chicago Cubs victory parade.
The Clydesdales were fitted with cameras,
and A-B posted on the Budweiser Facebook
page a live broadcast of the view of the
Clydesdales walking the parade. Seeing that
the parade was marked as one of the largest public gatherings in history -
although this White Sox fan stayed home - A-B found a clever way to get
some social eyeballs.
... the Clydesdales.
Looking to bridge online-to-offline attribution for marketers, SweetIQ, Montreal, has partnered
with social and reviews network Yelp, San Francisco. SweetIQ now gives customers the ability
to access Yelp in the SweetIQ dashboard to manage store hours and locations, photos, account
support and copy, and
also gather Yelp data
and analytics about
visitors. In addition, users
can launch campaigns
through the platform.
The platform essentially
offers small businesses
full integration and data
with the review network.
... now, reviews data.
JANUARY 2017 SHOPPER MARKETING
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