Shopper Marketing - January 2017 - 84
A roundup of social, local and mobile marketing activity at retail
"Masking" the fun of Snapchat lenses, Facebook launched its own augmented reality lenses
in its mobile app for the Halloween season. The creators called the lenses "Masks." The feature works when a user films and posts a video with Facebook Live. Different virtual costumes such as a panda could be superimposed over the user's face. Users could post their
new AR-layered look
to their feed. Facebook also launched
including a sad Frankenstein emoji and
Similar to Snapchat,
Facebook Live also
employs filters like
the ability to write
messages on a video.
... Halloween masks.
SHOPPER MARKETING JANUARY 2017
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