Shopper Marketing - January 2017

Shopper Marketing - January 2017 - 70 TRENDS 2017 Bricks & Clicks/Digital At this stage, the marketing activity on most retailer websites ...? Effectively drives in-store sales Effectively drives online sales Isn't having much impact on sales Effectively drives both online and in-store sales Is nothing more than a revenue generator for retailers ALL RESPONDENTS 6.8 19.2 27.5 30.1 16.4 By Respondent's Job Functions/Areas of Responsibility SHOPPER MARKETING 5.6 16.7 27.8 27.8 22.1 INSIGHTS/ANALYTICS 16.7 16.7 50 16.6 DIGITAL/MOBILE/E-COMMERCE 28.6 28.6 42.8 BRAND MANAGEMENT/MARKETING/ADVERTISING 9.1 54.5 18.2 9.1 9.1 SALES/CAT MAN/TRADE MARKETING 11.1 33.3 55.6 MERCHANDISING/PACKAGING 50 0% 70 20% SHOPPER MARKETING JANUARY 2017 50 40% 60% 80% 100% Table of Contents for the Digital Edition of Shopper Marketing - January 2017ContentsShopper Marketing - January 2017 - 1Shopper Marketing - January 2017 - 2Shopper Marketing - January 2017 - 3Shopper Marketing - January 2017 - ContentsShopper Marketing - January 2017 - 5Shopper Marketing - January 2017 - 6Shopper Marketing - January 2017 - 7Shopper Marketing - January 2017 - 8Shopper Marketing - January 2017 - 9Shopper Marketing - January 2017 - 10Shopper Marketing - January 2017 - 11Shopper Marketing - January 2017 - 12Shopper Marketing - January 2017 - 13Shopper Marketing - January 2017 - 14Shopper Marketing - January 2017 - 15Shopper Marketing - January 2017 - 16Shopper Marketing - January 2017 - 17Shopper Marketing - January 2017 - 18Shopper Marketing - January 2017 - 19Shopper Marketing - January 2017 - 20Shopper Marketing - January 2017 - 21Shopper Marketing - January 2017 - 22Shopper Marketing - January 2017 - 23Shopper Marketing - January 2017 - 24Shopper Marketing - January 2017 - 25Shopper Marketing - January 2017 - 26Shopper Marketing - January 2017 - 27Shopper Marketing - January 2017 - 28Shopper Marketing - January 2017 - 29Shopper Marketing - January 2017 - 30Shopper Marketing - January 2017 - 31Shopper Marketing - January 2017 - 32Shopper Marketing - January 2017 - 33Shopper Marketing - January 2017 - 34Shopper Marketing - January 2017 - 35Shopper Marketing - January 2017 - 36Shopper Marketing - January 2017 - 37Shopper Marketing - January 2017 - 38Shopper Marketing - January 2017 - 39Shopper Marketing - January 2017 - 40Shopper Marketing - January 2017 - 41Shopper Marketing - January 2017 - 42Shopper Marketing - January 2017 - 43Shopper Marketing - January 2017 - 44Shopper Marketing - January 2017 - 45Shopper Marketing - January 2017 - 46Shopper Marketing - January 2017 - 47Shopper Marketing - January 2017 - 48Shopper Marketing - January 2017 - 49Shopper Marketing - January 2017 - 50Shopper Marketing - January 2017 - 51Shopper Marketing - January 2017 - 52Shopper Marketing - January 2017 - 53Shopper Marketing - January 2017 - 54Shopper Marketing - January 2017 - 55Shopper Marketing - January 2017 - 56Shopper Marketing - January 2017 - 57Shopper Marketing - January 2017 - 58Shopper Marketing - January 2017 - 59Shopper Marketing - January 2017 - 60Shopper Marketing - January 2017 - 61Shopper Marketing - January 2017 - 62Shopper Marketing - January 2017 - 63Shopper Marketing - January 2017 - 64Shopper Marketing - January 2017 - 65Shopper Marketing - January 2017 - 66Shopper Marketing - January 2017 - 67Shopper Marketing - January 2017 - 68Shopper Marketing - January 2017 - 69Shopper Marketing - January 2017 - 70Shopper Marketing - January 2017 - 71Shopper Marketing - January 2017 - 72Shopper Marketing - January 2017 - 73Shopper Marketing - January 2017 - 74Shopper Marketing - January 2017 - 75Shopper Marketing - January 2017 - 76Shopper Marketing - January 2017 - 77Shopper Marketing - January 2017 - 78Shopper Marketing - January 2017 - 79Shopper Marketing - January 2017 - 80Shopper Marketing - January 2017 - 81Shopper Marketing - January 2017 - 82Shopper Marketing - January 2017 - 83Shopper Marketing - January 2017 - 84Shopper Marketing - January 2017 - 85Shopper Marketing - January 2017 - 86Shopper Marketing - January 2017 - 87Shopper Marketing - January 2017 - 88Shopper Marketing - January 2017 - 89Shopper Marketing - January 2017 - 90Shopper Marketing - January 2017 - 91Shopper Marketing - January 2017 - 92Shopper Marketing - January 2017 - 93Shopper Marketing - January 2017 - 94Shopper Marketing - January 2017 - 95Shopper Marketing - January 2017 - 96Shopper Marketing - January 2017 - 97Shopper Marketing - January 2017 - 98Shopper Marketing - January 2017 - 99Shopper Marketing - January 2017 - 100Shopper Marketing - January 2017 - 101Shopper Marketing - January 2017 - 102Shopper Marketing - January 2017 - 103Shopper Marketing - January 2017 - 104Shopper Marketing - January 2017 - 105Shopper Marketing - January 2017 - 106Shopper Marketing - January 2017 - 107Shopper Marketing - January 2017 - 108Shopper Marketing - January 2017 - 109Shopper Marketing - January 2017 - 110Shopper Marketing - January 2017 - 111Shopper Marketing - January 2017 - 112Shopper Marketing - January 2017 - 113Shopper Marketing - January 2017 - 114Shopper Marketing - January 2017 - 115Shopper Marketing - January 2017 - 116Shopper Marketing - January 2017 - 117Shopper Marketing - January 2017 - 118Shopper Marketing - January 2017 - 119Shopper Marketing - January 2017 - 120Shopper Marketing - January 2017 - 121Shopper Marketing - January 2017 - 122Shopper Marketing - January 2017 - 123Shopper Marketing - January 2017 - 124Shopper Marketing - January 2017 - 125Shopper Marketing - January 2017 - 126Shopper Marketing - January 2017 - 127Shopper Marketing - January 2017 - 128Shopper Marketing - January 2017 - 129Shopper Marketing - January 2017 - 130Shopper Marketing - January 2017 - 131Shopper Marketing - January 2017 - 132Shopper Marketing - January 2017 - 133Shopper Marketing - January 2017 - 134Shopper Marketing - January 2017 - 135Shopper Marketing - January 2017 - 136Shopper Marketing - January 2017 - 137Shopper Marketing - January 2017 - 138Shopper Marketing - January 2017 - 139Shopper Marketing - January 2017 - 140Shopper Marketing - January 2017 - 141Shopper Marketing - January 2017 - 142Shopper Marketing - January 2017 - 143Shopper Marketing - January 2017 - 144http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707http://digital.shoppermarketingmag.com/nxtbooks/ptp/planningguide2017http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409http://www.nxtbook.com/nxtbooks/ptp/sm_201408http://www.nxtbook.com/nxtbooks/ptp/sm_201407http://www.nxtbook.com/nxtbooks/ptp/sm_201406http://www.nxtbook.com/nxtbooks/ptp/sm_201405http://www.nxtbook.com/nxtbooks/ptp/sm_201404http://www.nxtbook.com/nxtbooks/ptp/sm_201403http://www.nxtbook.com/nxtbooks/ptp/sm_201402http://www.nxtbook.com/nxtbooks/ptp/sm_201401http://www.nxtbook.com/nxtbooks/ptp/sm_201312http://www.nxtbook.com/nxtbooks/ptp/sm_201311http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreviewhttp://www.nxtbook.com/nxtbooks/ptp/sm_201310http://www.nxtbook.com/nxtbooks/ptp/sm_201309http://www.nxtbook.com/nxtbooks/ptp/sm_201308http://www.nxtbook.com/nxtbooks/ptp/sm_201307http://www.nxtbookMEDIA.com

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.