Shopper Marketing - January 2017

Shopper Marketing - January 2017 - 70 TRENDS 2017 Bricks & Clicks/Digital At this stage, the marketing activity on most retailer websites ...? Effectively drives in-store sales Effectively drives online sales Isn't having much impact on sales Effectively drives both online and in-store sales Is nothing more than a revenue generator for retailers ALL RESPONDENTS 6.8 19.2 27.5 30.1 16.4 By Respondent's Job Functions/Areas of Responsibility SHOPPER MARKETING 5.6 16.7 27.8 27.8 22.1 INSIGHTS/ANALYTICS 16.7 16.7 50 16.6 DIGITAL/MOBILE/E-COMMERCE 28.6 28.6 42.8 BRAND MANAGEMENT/MARKETING/ADVERTISING 9.1 54.5 18.2 9.1 9.1 SALES/CAT MAN/TRADE MARKETING 11.1 33.3 55.6 MERCHANDISING/PACKAGING 50 0% 70 20% SHOPPER MARKETING JANUARY 2017 50 40% 60% 80% 100% Table of Contents for the Digital Edition of Shopper Marketing - January 2017ContentsShopper Marketing - January 2017 - 1Shopper Marketing - January 2017 - 2Shopper Marketing - January 2017 - 3Shopper Marketing - January 2017 - ContentsShopper Marketing - January 2017 - 5Shopper Marketing - January 2017 - 6Shopper Marketing - January 2017 - 7Shopper Marketing - January 2017 - 8Shopper Marketing - January 2017 - 9Shopper Marketing - January 2017 - 10Shopper Marketing - January 2017 - 11Shopper Marketing - January 2017 - 12Shopper Marketing - January 2017 - 13Shopper Marketing - January 2017 - 14Shopper Marketing - January 2017 - 15Shopper Marketing - January 2017 - 16Shopper Marketing - January 2017 - 17Shopper Marketing - January 2017 - 18Shopper Marketing - January 2017 - 19Shopper Marketing - January 2017 - 20Shopper Marketing - January 2017 - 21Shopper Marketing - January 2017 - 22Shopper Marketing - January 2017 - 23Shopper Marketing - January 2017 - 24Shopper Marketing - January 2017 - 25Shopper Marketing - January 2017 - 26Shopper Marketing - January 2017 - 27Shopper Marketing - January 2017 - 28Shopper Marketing - January 2017 - 29Shopper Marketing - January 2017 - 30Shopper Marketing - January 2017 - 31Shopper Marketing - January 2017 - 32Shopper Marketing - January 2017 - 33Shopper Marketing - January 2017 - 34Shopper Marketing - January 2017 - 35Shopper Marketing - January 2017 - 36Shopper Marketing - January 2017 - 37Shopper Marketing - January 2017 - 38Shopper Marketing - January 2017 - 39Shopper Marketing - January 2017 - 40Shopper Marketing - January 2017 - 41Shopper Marketing - January 2017 - 42Shopper Marketing - January 2017 - 43Shopper Marketing - January 2017 - 44Shopper Marketing - January 2017 - 45Shopper Marketing - January 2017 - 46Shopper Marketing - January 2017 - 47Shopper Marketing - January 2017 - 48Shopper Marketing - January 2017 - 49Shopper Marketing - January 2017 - 50Shopper Marketing - January 2017 - 51Shopper Marketing - January 2017 - 52Shopper Marketing - January 2017 - 53Shopper Marketing - January 2017 - 54Shopper Marketing - January 2017 - 55Shopper Marketing - January 2017 - 56Shopper Marketing - January 2017 - 57Shopper Marketing - January 2017 - 58Shopper Marketing - January 2017 - 59Shopper Marketing - January 2017 - 60Shopper Marketing - January 2017 - 61Shopper Marketing - January 2017 - 62Shopper Marketing - January 2017 - 63Shopper Marketing - January 2017 - 64Shopper Marketing - January 2017 - 65Shopper Marketing - January 2017 - 66Shopper Marketing - January 2017 - 67Shopper Marketing - January 2017 - 68Shopper Marketing - January 2017 - 69Shopper Marketing - January 2017 - 70Shopper Marketing - January 2017 - 71Shopper Marketing - January 2017 - 72Shopper Marketing - January 2017 - 73Shopper Marketing - January 2017 - 74Shopper Marketing - January 2017 - 75Shopper Marketing - January 2017 - 76Shopper Marketing - January 2017 - 77Shopper Marketing - January 2017 - 78Shopper Marketing - January 2017 - 79Shopper Marketing - January 2017 - 80Shopper Marketing - January 2017 - 81Shopper Marketing - January 2017 - 82Shopper Marketing - January 2017 - 83Shopper Marketing - January 2017 - 84Shopper Marketing - January 2017 - 85Shopper Marketing - January 2017 - 86Shopper Marketing - January 2017 - 87Shopper Marketing - January 2017 - 88Shopper Marketing - January 2017 - 89Shopper Marketing - January 2017 - 90Shopper Marketing - January 2017 - 91Shopper Marketing - January 2017 - 92Shopper Marketing - January 2017 - 93Shopper Marketing - January 2017 - 94Shopper Marketing - January 2017 - 95Shopper Marketing - January 2017 - 96Shopper Marketing - January 2017 - 97Shopper Marketing - January 2017 - 98Shopper Marketing - January 2017 - 99Shopper Marketing - January 2017 - 100Shopper Marketing - January 2017 - 101Shopper Marketing - January 2017 - 102Shopper Marketing - January 2017 - 103Shopper Marketing - January 2017 - 104Shopper Marketing - January 2017 - 105Shopper Marketing - January 2017 - 106Shopper Marketing - January 2017 - 107Shopper Marketing - January 2017 - 108Shopper Marketing - January 2017 - 109Shopper Marketing - January 2017 - 110Shopper Marketing - January 2017 - 111Shopper Marketing - January 2017 - 112Shopper Marketing - January 2017 - 113Shopper Marketing - January 2017 - 114Shopper Marketing - January 2017 - 115Shopper Marketing - January 2017 - 116Shopper Marketing - January 2017 - 117Shopper Marketing - January 2017 - 118Shopper Marketing - January 2017 - 119Shopper Marketing - January 2017 - 120Shopper Marketing - January 2017 - 121Shopper Marketing - January 2017 - 122Shopper Marketing - January 2017 - 123Shopper Marketing - January 2017 - 124Shopper Marketing - January 2017 - 125Shopper Marketing - January 2017 - 126Shopper Marketing - January 2017 - 127Shopper Marketing - January 2017 - 128Shopper Marketing - January 2017 - 129Shopper Marketing - January 2017 - 130Shopper Marketing - January 2017 - 131Shopper Marketing - January 2017 - 132Shopper Marketing - January 2017 - 133Shopper Marketing - January 2017 - 134Shopper Marketing - January 2017 - 135Shopper Marketing - January 2017 - 136Shopper Marketing - January 2017 - 137Shopper Marketing - January 2017 - 138Shopper Marketing - January 2017 - 139Shopper Marketing - January 2017 - 140Shopper Marketing - January 2017 - 141Shopper Marketing - January 2017 - 142Shopper Marketing - January 2017 - 143Shopper Marketing - January 2017 - 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