TRENDS 2017 Bricks & Clicks/Digital At this stage, the marketing activity on most retailer websites ...? Effectively drives in-store sales Effectively drives online sales Isn't having much impact on sales Effectively drives both online and in-store sales Is nothing more than a revenue generator for retailers ALL RESPONDENTS 6.8 19.2 27.5 30.1 16.4 By Respondent's Job Functions/Areas of Responsibility SHOPPER MARKETING 5.6 16.7 27.8 27.8 22.1 INSIGHTS/ANALYTICS 16.7 16.7 50 16.6 DIGITAL/MOBILE/E-COMMERCE 28.6 28.6 42.8 BRAND MANAGEMENT/MARKETING/ADVERTISING 9.1 54.5 18.2 9.1 9.1 SALES/CAT MAN/TRADE MARKETING 11.1 33.3 55.6 MERCHANDISING/PACKAGING 50 0% 70 20% SHOPPER MARKETING JANUARY 2017 50 40% 60% 80% 100%