Shopper Marketing - January 2017 - 68
Bricks & Clicks/Digital
Which of these touchpoints is most important
in your digital marketing strategy? (Select only one)
LOYALTY PROGRAMS (BRAND/RETAILER)
YOUR BRAND WEBSITES/APPS
PAID SEARCH ADS
DISPLAY ADS ON EXTERNAL SITES
SPONSORED CONTENT ON EXTERNAL SITES
INSTITUTE ANALYSIS: The overall results are one thing, but let's focus in on how those who selfidentified as "working in digital/mobile/e-commerce" responded:
* For the question about marketing activity on retailer websites, the digital people only answered
in three of the five ways, with "isn't having much impact" and "effectively driving online sales"
attracting higher percentages from them than from respondents as a whole.
SHOPPER MARKETING JANUARY 2017