Shopper Marketing - January 2017 - 67
Have you changed your marketing activity
to account for the Millennial generation?
INSTITUTE ANALYSIS: Combine the "yes" answers, and 91.4% say they are accounting
for Millennials. One respondent who said "significantly" offered that his company is
"constantly evaluating and challenging the status quo to adapt to this critical audience."
From the "no" respondents we heard "Not yet, but we will in the future" and "We are still
learning the Millennial generation. Not enough information or stability to really know."
JANUARY 2017 SHOPPER MARKETING
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