Shopper Marketing - January 2017 - 60
Working With Retailers
Which of the following retailers have the most
dynamic private-label strategies? (Pick three)
ALBERTSONS (SAFEWAY, VONS, JEWEL-OSCO)
INSTITUTE ANALYSIS: For the question about who drives shopper marketing programs more,
retailers or brands (page 63), the results are strikingly similar for the third straight year. Note that for
the question about retailer's private-label strategies, we asked respondents to select three, and only
Target and Costco were selected by at least half the respondents. So, clearly, most of the retailers'
SHOPPER MARKETING JANUARY 2017
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