Shopper Marketing - January 2017 - 6


January 2017
Editorial Director Bill Schober,
(773) 992-4430
Executive Editor Tim Binder,
(773) 992-4437
Managing Editor Charlie Menchaca,
(773) 992-4432
Production Director Ed Ward,
(773) 992-4418
Art Director/Production Manager
Sonja Lundquist, (773) 992-4419
Contributing Editors Peter Breen,
Cyndi Loza, Patrycja Malinowska,
Samantha Nelson
Contributing Writers Michael
Applebaum, Joe Bush, Anne Downes,
Ed Finkel, Erika Flynn, Chris Gelbach,
Dawn Klingensmith, Neal Lorenzi,
April Miller, Dan Ochwat
Publisher Albert Guffanti,
(973) 607-1301;
aguffanti@ensembleiq.com

ADVERTISING SALES
Craig Hitchcock, (773) 992-4422;
chitchcock@ensembleiq.com
Serving the Western United States
Rich Zelvin, (773) 992-4425;
rzelvin@ensembleiq.com
Serving the Eastern United States,
Canada, International
Bill Little, (828) 237-3350;
blittle@ensembleiq.com
Serving the Southern United States

Shopper Marketing (ISSN 1040-8169) is published monthly by the Path to Purchase Operating Corp., 8550 W. Bryn Mawr Ave., Suite 200, Chicago, IL 60631-3731.
Periodicals Postage Paid at Chicago, IL, and at additional mailing offices.
POSTMASTER: Send address changes to Shopper Marketing, Creative Data
Services, 440 Quadrangle Dr., Suite E, Bolingbrook, IL 60440. Entire contents copyright © 2017 by the Path to Purchase Institute. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025274. Return
undeliverable Canadian addresses to: Station A, P.O. Box 54, Windsor, ON N9A 6J5
or Email: cpcreturns@wdsmail.com
CHANGE OF ADDRESS and other circulation correspondence should be mailed
to: Shopper Marketing, Creative Data Services, 440 Quadrangle Dr., Suite E,
Bolingbrook, IL 60440, or email clewis@cds1976.com for customer service. (Include
your address label with all correspondence.)
WHERE TO WRITE: Please direct all letters to the editor and other business/advertising correspondence to: Shopper Marketing, 8550 W. Bryn Mawr Ave., Suite 200,
Chicago, IL 60631-3731.
ARTICLE REPRINTS & E-PRINTS: Contact Quan Tran at (773) 992-4464 or
qtran@p2pi.org.
NOTICE: The Path to Purchase Institute occasionally uses the logos of various
companies in its marketing materials. These include promotional brochures for
events such as the Path to Purchase Expo, the Shopper Marketing Summit, the
Design of the Times Awards and others. The use of these logos does not imply
sponsorship or endorsement by the companies identified by those logos, unless
specifically noted as such.

Alan Glass, Executive Chairman, aglass@ensembleiq.com
Peter Hoyt, President & CEO, phoyt@ensembleiq.com
Ned Bardic, Chief Customer Officer & President of Strategic Platforms,
nbardic@ensembleiq.com
Jeff Greisch, Chief Brand Officer, jgreisch@ensembleiq.com
Joel Hughes, Chief Digital Officer, jhughes@ensembleiq.com
Richard Rivera, Chief Operating Officer & President of Information Services,
rrivera@ensembleiq.com
Korry Stagnito, Chief Business Development Officer & President, Canada,
korrystagnito@ensembleiq.com
Chris Stark, Chief Financial Officer, cstark@ensembleiq.com



Table of Contents for the Digital Edition of Shopper Marketing - January 2017

Contents
Shopper Marketing - January 2017 - 1
Shopper Marketing - January 2017 - 2
Shopper Marketing - January 2017 - 3
Shopper Marketing - January 2017 - Contents
Shopper Marketing - January 2017 - 5
Shopper Marketing - January 2017 - 6
Shopper Marketing - January 2017 - 7
Shopper Marketing - January 2017 - 8
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