Shopper Marketing - January 2017 - 58
Working With Retailers
Which retailtainment techniques
are retailers asking for most?
(apps, beacons, etc.)
High-tech interactive displays
(augmented reality, virtual reality, etc.)
Walmart is increasing its focus on "retailtainment."
What is your opinion of retailtainment's effectiveness?
Huge positive opportunity
SHOPPER MARKETING JANUARY 2017
We go along
to get along
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