January 2017 36 Retail is Alive but Different Whirlpool and Catapult examine key trends driving retail innovation during a Path to Purchase Expo presentation. 74 Activation Gallery: Halloween 2016 Review 84 So-Lo-Mo A roundup of social, local and mobile marketing activity at retail from: ■ Facebook ■ Anheuser-Busch ■ SweetIQ and Yelp ■ ShopAdvisor and Mobee ■ BKON Connect and Dell Services ■ RetailMeNot ■ The Weather Co. and IBM ■ Unilever ■ NedSense Loft B.V. CONTENTS 96 Personnel Appointments 98 Institute Strategist Walmart is increasingly engaging smartphone-wielding shoppers with custom displays from national brands that help the mass merchant provide an omnichannel shopping experience. 105 Guide to Digital Shopper Marketing Providers An advertising supplement. 90 Activation Gallery: Retailer Spotlight ■ ■ Walgreens Food Lion 94 Ricci at Retail Joe spotlights ... ■ Chiquita ■ Smucker's ■ LiveTrends ■ Kizmos Visual recognition technology, Page 18