Shopper Marketing - January 2017 - 5
36 Retail is Alive but
Whirlpool and Catapult examine key
trends driving retail innovation during a
Path to Purchase Expo presentation.
74 Activation Gallery:
Halloween 2016 Review
A roundup of social, local and mobile
marketing activity at retail from:
■ SweetIQ and Yelp
■ ShopAdvisor and Mobee
■ BKON Connect and Dell Services
■ The Weather Co. and IBM
■ NedSense Loft B.V.
98 Institute Strategist
Walmart is increasingly engaging
smartphone-wielding shoppers with
custom displays from national brands
that help the mass merchant provide an
omnichannel shopping experience.
105 Guide to Digital
An advertising supplement.
90 Activation Gallery:
94 Ricci at Retail
Joe spotlights ...
Visual recognition technology, Page 18
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