Shopper Marketing - January 2017 - 46


TRE

NDS
2017

From pricing, Amazon and e-commerce to
organizational education and Millennials, our panel
weighs in on important topics related to shopper
marketing - and our survey results begin on page 52

E

By April Miller

ngaging shoppers - not relying
solely on price promotion or simply
implementing the latest technology - will be key to success this
year and beyond, according to our
panel - all members of the Path to Purchase
Institute's Distinguished Faculty. "There is a
critical need for brands and retailers to get out
of their own heads, break barriers and offer
shoppers a truly differentiated experience,"

46

y SHOPPER MARKETING JANUARY 2017

says Wendy Liebmann, CEO & chief shopper,
WSL Strategic Retail. "The consumer goods
industry has been so focused on competing
on price and how to use technology that it has
forgotten how to engage shoppers in a more
meaningful, relevant way."
In order to do that, shopper marketers need
to question every accepted principle and provide new, innovative, market-based answers,
says Christopher Brace, founder & CEO, Syn-



Table of Contents for the Digital Edition of Shopper Marketing - January 2017

Contents
Shopper Marketing - January 2017 - 1
Shopper Marketing - January 2017 - 2
Shopper Marketing - January 2017 - 3
Shopper Marketing - January 2017 - Contents
Shopper Marketing - January 2017 - 5
Shopper Marketing - January 2017 - 6
Shopper Marketing - January 2017 - 7
Shopper Marketing - January 2017 - 8
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