Shopper Marketing - January 2017 - 40
On Dec. 5, Amazon
introduced a physical
store format called
Amazon Go that
sells a mix of grocery
essentials and readymade meals. The
key selling point:
no checkout lines.
The first store,
located in Seattle,
is testing with only
CPG marketers and
retailers need to
pay close attention
in 2017 as Amazon
evolves with grocery,
private labels, etc.
By Dawn Klingensmith
mazon.com is expanding its empire. The e-commerce
hegemon is colonizing brick-and-mortar retail and seems
intent on planting its flag in a realm once thought to lie
beyond its dominion - the grocery sector. "I think the
big headline for Amazon in 2017 is its push to be a major seller of
grocery products, including CPG brands," says Bill Bishop, chief architect of Brick Meets Click, a Barrington, Illinois-based firm that
helps grocers integrate online and offline retailing strategies.
For CPG companies and traditional grocers, the push presents
opportunities as well as challenges. On one hand, Amazon's investment in physical locations - including Seattle's newly opened,
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