Shopper Marketing - January 2017 - 4


10 Editorial: Peter Breen

16 Solution Provider News
18 McCormick's 'Pure
Genius'

McCormick & Co. is the first CPG
company to leverage a new visual
recognition technology from Shazam,
a music-discovery mobile application.
Shazam users can scan packaging,
displays and in-store TV ads.

21 'Shopper Media
Nirvana'

During a Path to Purchase Expo
presentation, The Mars Agency and
Campbell Soup Co. reveal a five-step
approach to help marketers find an
optimal balance of retailer and thirdparty digital shopper media.

24 Snack Pack at Walmart
Conagra Brands and Collective Bias
present a case study involving digital
coupons and social influencers at the
Path to Purchase Expo in September.

SPECIAL REPORTS
40 Feature: Amazon.com

CPG marketers and retailers need to pay
close attention to Amazon.com in 2017 as
the e-commerce hegemon evolves with
grocery, physical locations and private
labels, among other things.

46 Trends 2017

Our annual report includes results of our
survey of CPG marketing executives as
well as a virtual roundtable discussion
with members of the Path to Purchase
Institute's Distinguished Faculty about
trends facing the industry as we head
into the new year.

26 From Planning to
Purchase

CPG companies must adapt to the
way technology is affecting the retail
landscape if they want to stay relevant,
according to Clorox and TPN presenters
during a Path to Purchase Expo
presentation.

29 Digital Content Creation
During a Path to Purchase Expo
presentation, World Kitchen and Rocket
Man Digital show how to "win-win-win"
with digital content.


https://www.cdsreportnow.com/renew/now?smmPNXTBKS https://www.cdsreportnow.com/renew/now?smm2PNXTBKS

Table of Contents for the Digital Edition of Shopper Marketing - January 2017

Contents
Shopper Marketing - January 2017 - 1
Shopper Marketing - January 2017 - 2
Shopper Marketing - January 2017 - 3
Shopper Marketing - January 2017 - Contents
Shopper Marketing - January 2017 - 5
Shopper Marketing - January 2017 - 6
Shopper Marketing - January 2017 - 7
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