Shopper Marketing - January 2017 - 3
Vol. 30, No. 1 * January 2017
ool program at Walmart offers
as shopper solutions
snack brand of Campbell Soup Co.'s Pepperidge
make the back-to-school season at Walmart easier
althy and affordable lunch and snacking options.
ry Day" program, Goldfish wanted to break through
eason and reach Millennial moms effectively, says
Agency, Southfield, Michigan. The agency operates
per marketing team, and Sanchez serves as director
uccess in this effort was
See Goldfish, Page 32
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