Shopper Marketing - January 2017 - 23
Keeping Executives Up to Date on Shopper Marketing Trends
REGISTER FOR FREE!
How Technology Can
Win Trips & Grow Baskets
January 12, 2017, 1 p.m. CST
Tyler Beck, Customer Team Marketing Manager, Procter & Gamble
Chris Frericks, Client Director, Quotient Technology Inc.
CPGs are leveraging data and digital technology to increase shopper
loyalty, win more trips and build bigger baskets. But there is a big
gap between what CPGs are doing today and the possibilities
digital offers going forward. In this seminar, Frericks will discuss how
Quotient works with Procter & Gamble to capitalize on the rapidly
evolving digital platforms that retailers and CPGs are using to reach
shoppers. Beck will share examples of how P&G pushes the limits to
better engage its shoppers. Attendees will:
* Learn how to take advantage of new capabilities by applying
data and digital technologies to motivate purchase at the shelf
without increasing trade spend.
* Discover how digital enables CPGs to use price discounts for only
those shoppers who need a discount to drive their incremental
* Understand how digital transforms the manufacturer/shopper
relationship as shoppers move from digital planning to in-store
experience, and how data capabilities can guide shoppers to the
products that best meet their needs.
Register today at p2pi.org/iseminars
Questions? Call Ann at (773) 992-4448
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