Shopper Marketing - January 2017 - 2
Institute Brings Aboard McMahon
CHICAGO - The Path to Purchase Institute has named Mike McMahon its new president and executive director. He replaces Institute founder Peter Hoyt, who became chief executive officer &
president of the Institute's parent company, EnsembleIQ, in July.
"Handing off the directorship signals
significant positive changes, both for the
Institute and for EnsembleIQ," Hoyt said.
"With the Path to Purchase Institute joining EnsembleIQ's integrated cross-channel
network of media and information resources, we now have a tremendous capacity to
help people and their businesses succeed.
[McMahon] is the perfect choice to lead that charge."
McMahon most recently served in a senior role at Oracle Data
Cloud. He has more than 20 years of consumer and shopper marketing leadership experience, including significant tenures at
ConAgra Foods (now Conagra Brands), Nestle and Alcone Marketing Group. McMahon was inducted into the Path to Purchase
Institute/Shopper Marketing Hall of Fame in 2010.
2017 Hall of Fame Class to Be Finalized
CHICAGO - The Path to Purchase Institute in early December was
working to select three industry leaders for induction into the
Shopper Marketing Hall of Fame in 2017. The selections are to be
announced at P2PI.org by the end of December and in the February
issue of Shopper Marketing. The 24th annual induction ceremony
will be held in conjunction with the Shopper Marketing Effie Celebration on Tuesday, March 28, in New York. Both events are part
of the Shopper Marketing Summit. Registration for the 2017 ShopSM
per Marketing Summit opened in mid-December.
lower prices as well a
By Chris Gelbach
CAMDEN, N.J. - Goldfish, a s
Farm subsidiary, set out to m
for families by providing hea
With its "Pack a Smile Ever
the in-store clutter of the se
Julia Sanchez of The Mars A
as Pepperidge Farm's shopp
for its Walmart efforts.
One key component for su