Shopper Marketing - January 2017 - 18
Recognize 'Pure Genius'
Scanning logos on packets, POS and TV spots provides recipe hacks
with content, coupons
By Dan Ochwat
SPARKS, MARYLAND - While music-discovery mobile application Shazam has branched out to
work with several brands in innovative ways
the last few years - including having users scan
the logo on signage, TV commercials and even
bus kiosks - spice maker McCormick & Co. is
the first CPG company to leverage a new visual
recognition technology that lets Shazam users
Shazam mobile app users can retrieve content by scanning
the Shazam logo on McCormick's packets and POS,
including shelf clings, aisle violators and stickers on pork
and chicken breast packages.
SHOPPER MARKETING JANUARY 2017
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