Shopper Marketing - January 2017 - 17
iary. A leader in shopper-focused influencer marketing,
Collective Bias employs propriety technology to harness consumer recommendations and endorsements
across websites and social media. Collective Bias will
retain its name and operate as its own entity. Bill Sussman will remain as president of Collective Bias, taking
on additional responsibilities as a SVP at Inmar and
reporting directly to Inmar chairman and CEO David
Mounts. "Combining our social engagement data with
Inmar's retail promotion and POS data will create combined shopper marketing solutions that are even more
compelling for our customers and give us the ability to
provide a holistic solution for corporate brand and media buying agencies," Sussman said in a news release.
FFR Merchandising Acquires Pexco's Chicago Business: FFR Merchandising, Twinsburg, Ohio, has acquired Pexco LLC's Chicago-based retail display and
commercial extrusion business and manufacturing operation. After a six-month transition, the company's retail and merchandising customers can expect reduced
lead times for, and greater access to, new product solutions for P-O-P retail displays and original equipment
commercial components. "It ... demonstrates our continued commitment to being the industry's first choice
for innovative merchandising, loss prevention, shrink
management and labor reduction solutions," FFR CEO
Stan Burson said.
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JANUARY 2017 SHOPPER MARKETING
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