Shopper Marketing - January 2017 - 16
SOLUTION PROVIDER NEWS
Advantage Solutions Acquires Upshot
Advantage Solutions, Irvine, California, acquired Chicago-based marketing agency Upshot. Upshot will continue operating under its current name as a business
unit within Advantage's marketing division, Advantage
Marketing Partners. "By connecting with Advantage's
comprehensive marketing offering, we will be fully and
much better equipped to design and execute holistic
innovative marketing campaigns for clients," Upshot
president and CEO Brian Kristofek said in a media release.
ItemMaster Teams Up With Walmart: Skokie, Illinoisbased content builder ItemMaster Inc., has formed a
partnership with Walmart. ItemMaster worked with the
retailer to make manufacturers' complete and verified
product records available on Walmart.com, allowing
for branded content such as videos and commercials
to be accessible to shoppers there. "Today's shoppers
live seamlessly between online and offline retailers and
have high expectations and demand information consistency in every aspect of their shopping experience,"
shares Michael Murray, CEO & president of ItemMaster.
Inmar Acquires Collective Bias: Winston-Salem,
North Carolina-based technology company Inmar has
agreed to acquire Collective Bias, Bentonville, Arkansas, through its Carolina Promotions Services subsid-
SHOPPER MARKETING JANUARY 2017
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