Shopper Marketing - January 2017 - 140
The Guide to Digital Shopper Marketing * 2017
REACH ACTIVE SHOPPERS
Active intent is the most valuable data to understand shopper needs. Brands can realize
in-store sales lift and experience deeper shopper engagement by using Yieldbot's real-time
targeting to reach active shoppers ready to buy.
MOTIVATE SHOPPERS TO YOUR BRAND
Consumer choices are made based on context and messaging. Find your consumers in trusted
content environments and connect with relevant, motivating messaging. Achieve deeper brand
engagement to increase sales at point of purchase.
MEASURE SALES SUCCESS
At Yieldbot we only sell guaranteed engagement with your brand. We work with leading
3rd party measurement ﬁrms to ensure your media is driving drive sales-lift , new customers
and incremental spends.
YIELDBOT AND MEDIAVEST | SPARK PARTNER TO DELIVER SIGNIFICANT
RETURN-ON-AD-SPEND FOR HEINEKEN®
Yieldbot has proven to be a best-in-class
digital shopper marketing solution in delivering
measurable retail sales lift.
VP, Director of Shopper Marketing
Mediavest | Spark
WHO WE ARE
Yieldbot delivers in-store sales lift for shopper
marketers by capturing the active intent of consumers
as they navigate premium content and matching their
experiences with speciﬁc and actionable messages.
Yieldbot connects brands with motivated shoppers to
drive sales lift as they navigate premium media across
mobile and desktop.
* Pharma OTC
* Pharma Rx
Jonathan Mendez, CEO and Founder
Rich Shea, CTO and Co-Founder
Chris Copeland, President
Mark Maninno, CRO
* SC Johnson