Shopper Marketing - January 2017 - 126
The Guide to Digital Shopper Marketing * 2017
MOBILE & WEB LOYALTY PROMOTIONS -
REVOLUTIONIZING THE INDUSTRY
SavingStar's paperless promotions enable today's tech-savvy shoppers to redeem single and multi-transaction
o ers without the hassle of clipping or printing paper coupons. Our uni ue One or Many promotions encourage
loyalty by rewarding shoppers for multiple-item purchases over one or many shopping trips at one or many
retailers, for example, Save
when you spend
over two months on Frito-Lay products. One or Many
typically increases sales
during the course of a multi-month promotion and in the months
following. Shoppers are only rewarded after reaching the re uired purchase threshold, resulting in a cost-perunit-moved lower than alternative promotions such as printable or FS . According to our clients, One or Many
romotions have the est
I in the in ustry With our Boost feature, CPGs can now incentivize engagement
by rewarding shoppers who buy speciﬁc products, watch a brand's video, or share their email address.
UNPARALLELED ANALYTICS - CREATE THE RIGHT OFFER &
SavingStar has a uni ue, household-level view of what consumers purchase across retailers
they shop down to the UPC level. By analyzing actual shopping behavior from our industryleading digital grocery network, SavingStar will design the right o er to drive sales and loyalty
for your brand both during and after the promotion. When the promotion ends, we'll issue
a full report on its success, including pre and post promotion share shift s, overall category
shift s, new buyers, items purchased, and more.
EXCLUSIVE SHOPPER INSIGHTS
CPGs use SavingStar to enhance their CRM with actionable insights and personalized
communications based on shoppers' purchases. SavingStar is uni uely positioned to help
connect what you know about your shoppers with what we know they are purchasing so you
can communicate -to- .
WHITE-LABEL LOYALTY SOLUTIONS
SavingStar's exclusive technology can be white-labeled for large brands looking to modernize their loyalty marketing with digital
solutions that are easier for shoppers to use and less costly than traditional programs such as on-pack codes. Join ellogg's, uggies,
WHO WE ARE
SavingStar is the leading provider of mobile promotions
and digital loyalty CRM programs that reward for brand
purchases. SavingStar grocery o ers both single and
multi-transaction are redeemable nationwide through
linked loyalty cards and receipt submission.
PRODUCTS & SERVICES
SavingStar customizes digital promotions to drive brand
loyalty, with industry-leading analytics and shopper
insights. Through our national network of
card-linked grocery retailers and 3 receipt scan
retailers, SavingStar crafts mobile promotions and loyalty
programs that deliver best-in-class RO .
* Retailers supermarkets, drug, mass, club,
dollar and convenience stores
a erless ational C G romotions Reach millions
of shoppers through SavingStar's network. ndustryleading analytics inform o er design and highlight lift,
category shift, share of re uirements gains, and more.
One or Many Exclusive o ers redeemable over one
or many shopping trips at one or many retailers, proven
to increase sales during and after your promotion with
erience Mobile-optimized o ers, custom
designed for your brand
ho er Insights Exclusive data to enhance your CRM
and personalize your marketing
hite La el Your own customizable, digital loyalty
program without on-pack codes
* L'Or al
* Georgia Paciﬁc
David Rochon, CEO
Michael Libenson, President
Tom Murray, EVP, Sales
Per Jensen, VP, Analytics nsights
Tom Murray, EVP, Sales
. .3 3 ext.
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